Speider Schneider

  • Brain Damage: Why Art Directors Hate Freelancers

    Believe it or not, there are some freelancers who are morons, and I don’t mean that in the good way. In the ranks of creative children who see other possibilities, color outside the lines, make their own lines and blended two or three crayons to create new colors to captivate the senses, there were some who experienced something that set them apart from other creative children. While the schoolyard beatings of we “different” children made most evolve inner strengths that made them incredibly sensitive, and insightful adults, I suspect some suffered brain damage.



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  • I Hate Parallax Scrolling – Here’s Why You Should Too

    Parallax scrolling for websites is the new hotness! Then again, so were glitter unicorns and type for MySpace pages and websites galore. The web moves fast and there’s a difference between a fad and a trend. So, is parallax scrolling a good addition to your website? Here’s a look at the top parallax scrolling websites, their strengths—and weaknesses.



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  • Why Having a Blog is so Important for Freelance Designers

    With competition rising among designers, using social media is more important than ever, especially having your own blog to help spotlight your talent and abilities. A blog can not only show your work but your thought process, knowledge and professional demeanor… if it’s done correctly!



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  • Weird Stock Photos You Wish You Could Use — Here’s How!

    I’m dedicated to weird, so when a client complained the images I was using on business articles “looked like boring stock images” I decided that only those images that used metaphor and allegory would be used for his website. The weird and wonderful appeared in a simple Google Image search and my mission to find “not boring” stock images for my client was orgasmically realized! Some that I found are just too weird to ever be used on anything, which makes me all the more determined to find uses for them!



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    Best Practice: How to Make Your Business Card Work

    We all love articles that show cool and amazing business cards. They are creative, well-designed, and inspire us to do better with our own cards. The problem is; do they work? Do people keep them, share them with others, but most importantly — do they encourage clients to call you?



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    Street Creativity: The Art of Japanese Manhole Covers

    Of all the complaints you’ll hear from creatives about disrespectful clients, on all of the websites dedicated to crazy, and rude clients, you’ll never see the name of a Japanese creative, complaining about a client. Why is that? Perhaps because in a country that values creativity, that entitles creatives as “living treasures,” clients don’t try to talk jobs worth thousands, down to $50, or come up with excuses to not pay for work done. Before you pack up and move to Japan, enjoy this collection of street art, an outdoor gallery of manhole cover art, and dream of a place where you are worshipped for your creative abilities.



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  • noupe.featured.writing

    Freelancer’s Survival Guide: Negotiating With a Late Paying Client

    Have you ever been paid late for a freelance job? Chances are, it’s happened at least once, and that caused major headaches for you. You might very well have a contract that spells out payments, percentages, deadlines, milestones, and even penalties for late payment, but, in the end, the client pays when they want to pay, and you have little recourse… or do you?



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  • Design Contests: The Pros and Cons

    One of the biggest hot buttons for designers is the subject of design contests. The mere mention brings murderous comments from most, and the belief that these contests are devaluing the entire design industry. So, are these contests the death rattle for the average freelancer? Is there a bright side to the dark side, or does the design industry have to change to meet the same fate retailers faced when online shopping started gaining popularity? Here’s the pros and cons of the new crowdsourcing.



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  • McMarketing: McDonalds Marketing And Advertising Hits And Pits

    It’s not good for you but every now and then, we all hit the drive thru for something quick and easy. The golden arches are the most recognized brand in the United States, if not the world. When my family moved from Brooklyn to St. Louis, my three-year old son saw the St. Louis arch and yelled, “McDonalds!”



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  • Massimo And Lella Vignelli: Designs That Will Outlive Mankind

    There are two major things that had to be overcome in writing this spotlight on Massimo and Lella Vingnelli: One was how approach the subjects in a different way as they’ve had so much written about them? Two, as with writing about other designers who are still living, one runs the risk of being told by them that the article is wrong or even worse, moronic. Admittedly, I’m more concerned about the first as the second is nothing new to my writing career.



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