Speider Schneider

  • Piet Zwart: The Rebellious Type

    “Among the few I have indicated, is there no dynamic man of action, the rebel who will help determine the aspect of the collective expression of tomorrow? Ponder this question and know that to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow, will be non-sensical self-gratification. Every era contains the conditions for providing a rebel.” – Piet Zwart



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  • Peter Max: Peace, Love and Inspiration

    As young kids, we all had our favorite posters adorning our rooms. From motorcycles to kittens to Justin Bieber photos… for which the coming years will hold guilt and embarrassment. Thanks to my hippie parents, I had Peter Max posters. In fact, I had a Peter Max room! While I loved the Beatles and Yellow Submarine (which was inspired by Max’s work but not done by him), sleeping in a psychedelic room made me the man I am today and please withhold the wisecracks, my longtime friends!



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  • Paul Rand Will Change Your Life!

    Paul Rand (August 15, 1914 – November 26, 1996) lived a lie when he was young. Born Peretz Rosenbaum, in Brooklyn, New York, he was Orthodox Jewish. As Orthodox law forbids the creation of graven images that can be worshiped as idols, he must have felt a yearning and creative turmoil that ate away at him… and strengthened his resolve and character.



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  • Josef Müller-Brockmann: Principal Of The Swiss School

    Most people think of a yogurt brand when they hear, “Swiss style.” As designers, we may be a bit more familiar with the Swiss school of design. Some call it the evolution of modern design. Others may think of it as just a step to where design style is now. Both may be correct.



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  • Getting It Wrong: Edward Fella

    “I am interested in graphic design as art,” Ed Fella says. “This is a kind of art practice that uses forms that come out of graphic design, decorative illustration, and lettering, all mixed together-forms that come out of Twentieth Century art, out of Miró and Picasso — all of it has a genealogy and a certain look — in the same way that artists today use comic books and graphic novels. I was an illustrator, so you see endless styles popping in and out of the books.”



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  • Seeing The Negative In Everything: Charles Goslin

    While I loved my art school teachers, they were all very different. There were some who taught technique. They were masters at drawing, design and type and their tips and tricks were valuable to a successful career, but some of my favorite teachers were the ones who taught creative thinking.



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  • When You Freelance, How Do You Know You’ve Been Fired?

    It’s easy to figure out you’ve been fired from a staff position. Either your boss or a human resources person has told you to your face, you are met at your desk and walked out, or security guards drag you out, one on each arm and leg. The hints are fairly obvious. When you freelance, it takes time to realize you have been fired and will no longer be working for that client.



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  • Are Male and Female Designers Designed Differently?

    After as far as we have come in equality of the sexes, it is still almost impossible to work with men/women. They are so strange and just don’t do things the way they should be done. They are moody, grumpy, too familiar, emotional, threatening and just plain men/women! Add the popular notion that all humans have these odd traits when interacting with other humans and you have the makings of a sexual harassment training video.



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  • How to Not Catch a Social Media Disease

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    I caught a disease from social media and I don’t know if it’s “tweetable” by modern medicine. I am fully vested in all the important social sites; LinkedIn for business, Facebook for friends, old business coworkers and a few “must know” people registered for the big time waster. I even have a fan page. I have a couple of blogs, write for some blogs that aren’t mine, I tweet, I Plaxo, Spock and other social sites I’ve long since deleted the bookmarks. I was one of the first people to discover social media. Not a pat on the back – just a testament to my ability to keep my sanity.



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  • Promoting Yourself To… GASP!… Live People!

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    A friend of mine started an organization named “Creative Connect,” a twice a month get-together for anyone in the creative field. He said it was to, “get people away from their computers and to get them talking at least twice a month.” Mostly designers, programmers, illustrators and photographers with a spattering of marketing and management types show up and it’s something I look forward to attending in the light of day. Twice a month I gnaw through my own leg to escape the shackles of my computer and speak with real people…live…in person. It’s important to deal with the real world from time to time.



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