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Video content is all over the internet! According to Cisco, by the year 2021, the online video content will make up around 80% of the global online traffic. However, even that ...
Visuals have the power to attract the attention of consumers. Marketers have realized this, and that’s why 80% of them have started using visual images. Additionally, 63% of marketers ...
Mobile marketing is currently (boosting/rising) as one of the strongest directions of digital marketing. Smartphones are an inseparable part of people’s daily routine. This serves as an ...
Google receives 2 trillion searches per year. Out of these, 8% of searches are query/question-based, which roughly converts to a whopping 160 billion! 160 billion searches is a huge ...
No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...
Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...
There are thousands of blogs on the internet and trying to get yours to stand out can be really difficult. While your blog should be inviting and interesting to start with, that is not ...
Google Algorithm Updates – three big words that are good for Google, but sometimes bad for your website. Unless of course, you’re ahead of Google’s game. When do Google Algorithm ...
Creating an efficient marketing strategy always requires using all sources of profit. Integrating support into this strategy is somewhat difficult at first glance. On the other hand, ...
As SEO professionals, we tend to rely on SEO tools to make our lives easy. Often, we dig deep into these SEO tools that claim to save time while providing some valuable ...
It’s obvious. You want your WordPress site to rank higher in Google search. But how do you do it? An effective SEO strategy can make this happen. But is it so easy? SEO is a ...
We are currently living in an era that is facing constant digitalization. Most consumers are brought towards brands solely through digital media and content. One such form of digital ...
Over the years, there has been a dramatic change in the expectations of people who purchase online; thus, impacting user experience principles followed by businesses drastically. When ...
If marketers and businesses expect to compete and gain market share in the digital space, they have to stay ahead of the curve. This means taking note of new trends and even going so ...
While struggling being at the midst of competitive digital industry, marketers strive to come up with progressive marketing strategies. Such strategies that can bring more customers to ...
Among other things, contemporary marketing is based on being able to react to users fast and precisely. For that, WebEngage provides plenty of tools that allow you to notify users on ...