Opinion Column

  • McMarketing: McDonalds Marketing And Advertising Hits And Pits

    It’s not good for you but every now and then, we all hit the drive thru for something quick and easy. The golden arches are the most recognized brand in the United States, if not the world. When my family moved from Brooklyn to St. Louis, my three-year old son saw the St. Louis arch and yelled, “McDonalds!”



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  • Incredible Hand-Drawn Works (With a Digital Twist)

    Within the creative community there seems to be an ongoing divide between the realms of digital art, and traditional (non-digital) art. Often traditional art is viewed as somewhat archaic, conjuring images of the Mona Lisa or a Monet landscape. Whilst these masterpieces, and much of traditional art is of course pivotal to our conceptions of art and creativity, there still exists this divide in relation to the digital medium.



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  • The New Redesign Rules of the Web

    With the ever-changing landscape that is the internet, web designers and developers are constantly tasked with redesigning some part of the web. Whether it be for our own sites or for those of a client, redesigning is a big part of working in the field right now. For whatever reasons, be it the growth and popular new directions of the web, or even a desire to keep your brand fresh, the web these days seems to be in a constant state of redesign.



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  • Immortal Technique: A Quick Look at Minimalism

    There’s a little bit of murmuring going on that the design technique, most affectionally referred to as minimalism, is dying and/or dead. I couldn’t disagree more. I believe that minimalism is not dead, mainly because people don’t quite realize what it is.



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  • How to Find Your Individual Design Voice

    In the design world, volumes have been written advising the newbs, and those with some established street cred, on the ins and outs of being a top shelf designer, and many of these posts will either be focused on or at least include a brief mention of finding your own voice. Your individual style that will give your work that unique and distinctive edge most crave…



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  • How to Improve as a Graphic Designer

    One of the major threats to your career as a graphic designer is to let your work stagnate and your improvement slow down. It’s very easy to fall into a comfort zone where you stop exploring new design techniques and simply stick with what you know. This is why most designers experience the greatest learning curve early on, and why after they ‘find their style’ their future improvement is far more limited.



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  • The Prioritization of Design

    When we design we have a hierarchy that we are responsible to, which is what drives us to deliver a great design. In this way, there are three groups that we effectively owe the design to. And while most of the community would agree on the three areas that we are beholden to, many of us completely prioritize them differently. Those that we owe the design or are responsible to are the client, the users, and last but certainly not least the design itself, its goals and purpose.



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  • Reviews Of Blog Designs In The Wild

    Like any designer, no website is without its merits and flaws. It is through critical analysis and thoughtful conversation that we grow as individuals. If we do not talk about our work and the work of others, then we will not grow as creatives.



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  • Focusing on Good Design, Not (Just) Good Decoration

    Time and time again, we mistake good decoration for good design. When we are looking for inspiration, we go to the same websites and the same showcases trying to get that added push necessary to create something we love. Now this isn’t a huge deal (especially if we are looking for a creative kick), but if we aren’t careful, we can end up focusing mainly on the decoration and beautification of a web site.



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  • Flash Isn’t Dead Yet!

    It’s been really popular lately for many professionals to dismiss the use of Flash. Many designers and developers push the idea to discontinue use of the almost 20 year old technology. There are a range of what seems to be problems from the heaviness of Flash projects, the inability to frequently update without tearing everything apart and the difficulty in creating a Flash website with great search engine optimization.



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