Comments on: 20 Vital Techniques & Best Practices For Effective Web Design

By: Geoff Chambers

Geoff Chambers — Fri, 06 Jan 2012 15:57:37 +0000

In his book On Advertising, copywriter guru David Ogilvy told the story of a pro bono assignment he did for an international nonprofit that had asked him to critique their current advertisement. Ogilvy told the nonprofit that their ad was well written, but they made a major design mistake in printing it in reverse type (white on a dark background). Reverse type, he said, appeals to designers, but is too difficult to read. So they took his advice and changed the text to black on white. The result was something like a 50% increase in donations! Now look back at some of the examples given here. How many of them violate this principle? Now imagine the same designs on any small format device.

By: Orlando

Orlando — Tue, 11 Oct 2011 19:13:27 +0000

Great read, thanks for posting this.

By: Sean

Sean — Wed, 31 Aug 2011 20:08:48 +0000

Fantastic! 2 years ago almost all of these techniques & best practices are still topical and widely used. Great article.

By: showmack

showmack — Sat, 06 Aug 2011 06:02:26 +0000

Excellent list of web2.0 sites(resources). I was already using few of it. however it is good to know more.

By: Scott

Scott — Sun, 27 Feb 2011 05:20:55 +0000

The Momentum picture above (I checked the site and they’ve changed the theme) is actually a WordPress theme called developed by ElegantThemes, as you can see here (look at the background image). They let you choose a color scheme in the theme:

http://www.elegantthemes.com/preview/eBusiness/?cat=8

Cheers,

Scott

By: RapidSSL

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