Mar 19 2013

44 Corporate Identities plus How To Create Your Own Using Photoshop

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Corporate Design (CD) as a subset of the wider Corporate Identity determines how a company will be perceived in the public eye. Its logo or elements from it make up the outward appearance. Any means of communication, be it business cards or stationery and any means of advertising, such as flyers, brochure and of course digital representations in the form of a website or – growing more and more popular – apps derives from it.

Designing a Corporate Design is always enthralling, but to call it a challenge, you need more. Think about designing work-wear, offices, buildings, cars or even boats, as we will see in the following collection. In between our gatherings we show you how you can have Photoshop help you designing your own CI. So watch out for these tips.

HÉROES – Encuentro nacional de jóvenes

Designer: Valeria Ruiz-Schulze
branding1

© Valeria Ruiz-Schulze

The Hair Tailor

Designer: Pete Gardner
branding2

© Pete Gardner

Chá Literário — Visual Identity

Designer: Tiago Campea
branding3

© Tiago Campea

Crows’ Nest

Designer: Pavel Emelyanov, Eskimo
branding4

© Pavel Emelyanov, Eskimo

Truit Idenity Design

Designer: Nikolay Boyanov
branding5

© Nikolay Boyanov

Sandwich or Salad

Designer: Masif
branding6

© Masif

Glasswear Industries Identity

Designer: Nina Georgieva
branding7

© Nina Georgieva

What if you hire Arek – brand identity + web

Designer: Dora Klimczyk
branding8

© Dora Klimczyk

Lamon Luther

Designer: Russell Shaw
branding9

© Russell Shaw

Kempeli Rebranding

Designer: Kempeli Design e Comunicação
branding10

© Kempeli Design e Comunicação

Traditional China Medicine – Authentic China Identity

Designer: Yohanes Raymond
branding11

© Yohanes Raymond

Lingua Viva – Language School – Rebranding

Designer: Necon
branding12

© Necon

Identidade Visual para o Estúdio Vii

Designer: Eduardo dos Santos, Juliano Simoes da Rocha, Estúdio Vii
branding13

© Eduardo dos Santos, Juliano Simoes da Rocha, Estúdio Vii

ACESSO Personal Travel Corporate Identity

Designer: FERNANDA?AMOS
branding14

© FERNANDA?AMOS

Sletat

Designer: Roman Korolev
branding15

© Roman Korolev

Memorial Museum of Siberia – branding

Designer: Lukasz Ociepka
branding16

© Lukasz Ociepka

Photoshop-Tip #1: Logo as basis for your CD

01 Creative use of a Logo

Ideas are what you get paid for. To establish a Corporate Design you could check the customer’s logo for the presence of larger areas which could be used as a base design in multiple print products. Our example shows to planes, separated by a white “sway. This “sway” is our common denominator for the rest of our designs.

Our example is typical, as it is very commonly the case, that whole design-sets base on one single element or even only part of an element. This is oftentimes sufficient to have everything look homogeneous.

ci-bp1

02 Working from the base up

This flyer in landscape format got equipped with a green linear gradient, using the Gradient tool (obviously). I used the Elliptical Marquee tool to draw a large selection, which I inverted using Selection > Invert Selection. This selection got filled with white on a new layer. If your foreground-color is white already, this can be done by holding the Alt key while pressing Backspace. If you want to use the background-color as filler, you choose the Ctrl key instead of the Alt key. The example already got filled with some content.

ci-bp2

MYLÈNE POISSON SOMMELIÈRE

Designer: CASERNE, David Tremblay, Elizabeth Beaudoin, Ugo Varin
branding17

© CASERNE, David Tremblay, Elizabeth Beaudoin, Ugo Varin

Blake Rigler Identity

Designer: Bruno do Nascimento
branding18

© Bruno do Nascimento

Speechwell Brand Identity and Website Design

Designer: Higher
branding19

© Higher

Branding Mais Marketing

Designer: Átika Usina Criativa
branding20

© Átika Usina Criativa

AMC Branding

Designer: THUMB DESIGN
branding21

© THUMB DESIGN

Cape Horn yacht services

Designer: Sergey Tarasenko
branding22

© Sergey Tarasenko

Photoshop-Tip #2: Using Photos as a Design Foundation

01 Photo plus logo

Nothing can make a dent as well as photos can, at least when it comes to Corporate Design. Photos provide your company with a face and can serve as a complement to a logo, which usually merely is a style element. This brochure takes a photo as the cover image. Of course the logo got added, too. The color of the button matches the dark green of the image.

To make sure, that the white text stays readable, I took to the gradient tool, created a new layer in the background and drew a gradient from black to transparent over the lower part of the image. I weakened the effect a little by setting a higher opacity on the layer. The text got equipped with a slight drop shadow as a layer style.

ci-bp3

02 Stay consistent

Now take these elements and use them for the other media, too. You will want to have everything look the same way. To avoid boredom, not all means should look identical, but it should easily be recognizable that the flyer and the website belong to the same brand. Our example relies on the photo and the color palette derived from it. This may seem simple, but is in fact one of the most effective ways to design a look that gets remembered. And, in the end, that’s what matters. We don’t want to produce works of art, we want to create designs that work.

ci-bp4

Lodz Design Festival 2012

Designer: Ortografika, Magdalena Lauk, Joanna Namyslak, Michal Leonczuk, Marcin Dabrowski
branding23

© Ortografika, Magdalena Lauk, Joanna Namyslak, Michal Leonczuk, Marcin Dabrowski

Gelatalia

Designer: Abdulaziz Aljafen
branding24

© Abdulaziz Aljafen

Konstruct

Designer: Ghost
branding25

© Ghost

John Dolan Photography

Designer: Bluerock Design
branding26

© Bluerock Design

White Pages

Designer: Josip Kelava
branding27

© Josip Kelava

Khansa’a Personal Identity

Designer: Khansa’a Abu Naji
branding28

© Khansa’a Abu Naji

ISTD Mutton Quad brief

Designer: Samuel Hoh
branding29

© Samuel Hoh

4NETWORKS Identity

Designer: Jirí Chlebus
branding30

© Jirí Chlebus

Fashion Cult

Designer: b2s6
branding31

© b2s6

3i logo, branding

Designer: abed marzouk
branding32

© abed marzouk

EC Pohl & Co

Designer: Matt Vergotis
branding33

© Matt Vergotis

CONFIDERI

Designer: ARENAS lab, Irina Shoya
branding34

© ARENAS lab, Irina Shoya

The Circle Events Place Corporate Identity

Designer: bobby galvez
branding35

© bobby galvez

Stationery – Branding Mock-Up

Designer: infostyle.itembridge
branding36

© infostyle.itembridge

Krasnoyarsk Universiade: poster & corporate identity

Designer: Pokras Lampas
branding37

© Pokras Lampas

Grauforz

Designer: Anagrama
branding38

© Anagrama

ITI

Designer: Heydays
branding39

© Heydays

Pixelfarm Corporate and Brand Identity

Designer: Denis Olenik, Avivo
branding40

© Denis Olenik, Avivo

Semet Identity // Branding

Designer: Mohd Almousa
branding41

© Mohd Almousa

Grid Bear – Corporate Identity

Designer: Daru Sim
branding42

© Daru Sim

Branding :: Helius Creative Office, Fleet & Promo

Designer: Rod Burkholz
branding43

© Rod Burkholz

Hospital de Braga

Designer: Rui Granjo
branding44

© Rui Granjo

(dpe)

About the Author

Dirk Metzmacher is a professional Photoshop trainer, book author and designed with over 10 years of experience. He is also a creative mind behind Photoshop Weblog, a blog about techniques, tutorials and resources related to Adobe Photoshop.

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Comments and Discussions
  • Michael Meininger, 19 March 2013

    Some excellent work and great inspiration. These designers should be proud.

  • Martin, 20 March 2013

    wow, great collection! thx for sharing.

  • Elsa, 20 March 2013

    Creativity is everything, isn’t it? Great examples!! Thanks a lot!

  • Victor, 23 March 2013

    Talking identity and hinting on photoshop is wrong on two levels. For one, use a paper and a pen to start laying down ideas, lots of ideas. Then use a vector-based software, because you need your design to be flexible, technically and printing-wise.

  • marvin, 27 March 2013

    These are great designs. Nice works. Thanks for sharing them.

  • Stacie Jensen, 10 April 2013

    Amazing work by these designers. I have just found a great list of people to turn to!

  • William, 02 May 2013

    Beautiful selection! Great design tips. Thanks!!!

  • T0M, 09 May 2013

    The Helius Creative yacht exhibits not only great design work but amazing vehicle wrap technology as well. I think I will go for something like that for my company. (Have to get the yacht first, of course.)

  • Rak Design, 31 July 2013

    Great collection! 3i identity works very well and I want that table!! [._.]‘

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