Design

Annoying or Inspiring? Sound in Modern Webdesign (Best Practice)

January 22nd, 2016

You could think that background music in web design was totally out. We, the web designers and developers thought we had left behind this anachronistic way of attracting attention since the early stages of web design. But we were wrong. Sound, in the shape of effects or background music for particular areas of a website, is slowly gaining popularity again. Enough reason for us to grill this trend.

Annoying or Inspiring? Sound in Modern Webdesign (Best Practice)

Sound Effects in Modern Webdesign – Simply Annoying?

Who doesn’t know this? You visit a website unsuspectingly, and suddenly it makes itself noticeable with a loud background noise. In many cases, there is also no button that allows you to quickly turn of off the sound. The reaction of most visitors is obvious: closing the browser tab with a quick click. The users simply forgo the visit to a website that might contain the exact information they’re searching for. All because the concept of the site didn’t fit.

Maybe the web developer has let the client influence him too much and wasn’t able to come out on top. Either way, the result remains the same. Potential visitors or even customers leave the website because they are annoyed by the background music. In many situtations, you can gain the impression that the music is not supposed to be supportive, but is rather implemented by technology loving nerds for the sole purpose of implementing it. Of course, no visitor will reward that. That brings up the question if it could work in a different way.

Multimedia Webdesign – the Challenge of the Future

The trend is definitely going towards multimedia web design. Everything started with the so-called hero images which completely take up the visible parts of the browser. However, this was too static and old school for many developers, as people have been working with full screen background images for a rather long time already. The only difference to hero images was that the entire screen was taken up, instead of only the visible area (Viewport).

Thus, the newest trend leans towards using background videos instead of hero images. Well-designed websites with background videos require significantly less text to convey their message. It’s only logical that there are not only services for free to use photos, but also for background videos.

Sound Effects and Background Music as Perfect Support for Multimedia Webdesign

Careful use of sound effects and even music could be a perfect support for modern web design. Working with supportive background videos would only be the first step. More and more developers will want to integrate multimedia elements into their websites.

The Integration of Sound Effects – a Logical Evolution

Interesting and carefully placed sound effects fit perfectly here. The website can inform the user that the interaction with the website worked by returning a sound effect. Clicking a call-to-action button or sending a form can be confirmed acoustically.

Of course, this acoustic support is nothing new. Computers’ operating systems and video games have been using these effects for a while now and with great success. How would it feel to empty the recycle bin on Windows and OS X without the famous, decent sound? How would it feel to play games like the famous Pac-Man without sound effects? Developers can learn a lot from the creators of operating systems and video games. It’s something to orientate oneself by and build on. The websites you design can only benefit from that.

Don’t Overdo. A Sound Effect is not an End in Itself

Especially websites that have to earn money, like online shops, for instance, can profit. But also business websites with call-to-action buttons would be a good place to integrate sound effects. With all the coolness of new features, you still have to make sure that you apply them carefully.

A Perfect Example of Interesting Sound Effects. Victoria Nine Webdesign and Development.
Victoria Nine Website

Sound in Webdesign Can Also be Very Inspiring

Using background music is easier said than done. Of course, implementing it can be done rather fast and simple. However, the music just won’t always fit. That’s why you should think about on which websites, or what type of websites, background music can be beneficial. There are many good examples where it would be entirely fitting. The website of New York City, for instance, could play Frank Sinatra’s “New York, New York”, even though this depends on personal taste and would require dealing with the licenses.

This way, you can find many websites where background music would be a beneficial addition.

Music Needs to Convey a Message and it Should be Easy to Turn Off

Background music should always convey a message or at least underline one. Then, it is less likely to be perceived as an annoyance, but rather as beneficial, as then, it serves a purpose. Apparently, not every visitor will recognize the purpose and above all, won’t want to hear it. In order to protect yourself from losing visitors, a volume control button that allows the user to mute the sounds should be placed in a prominent and clear area on the website.

The Visible, Well-Integrated Control Sound Element.
Die Kontrollelemente für den Ton der Website

Many visitors will prefer or, depending on the user’s location, might have to view it muted. However, supporting sound effects when clicking a button or something similar should remain even if muted, as they can contribute to a higher user friendliness.

The following websites are good examples of successful media integration. Enjoy exploring!

14 Examples of Brilliant Websites With Sound

1 – Google Ideas

Google-Ideas

2 – Amy Movie

Amy Movie

3 – John Iacoviello

MY-STATIC-SELF

4 – Fornasetti

Fornasetti

5 – Calvin Harris

Calvin Harris

6 – Hashima Island

Hashima-Island-A-Forgotten-World

7 – The Build Film

The Build Film

8 – Jakob de Boer

Jakob de Boer

9 – Janis Breslin

Janis Breslin

10 – Brightley Preflight Nerves

Preflight Nerves from We are Brightley

11 – Conoce Valencia de una forma diferente

Conoce Valencia

12 – Black Negative by Ralph Lauren

Black Negative by Ralph Lauren

13 – Jam with Chrome

JAM mit Chrome

14 – Dubfire

Dubfire Official Website

Andreas Hecht is a journalist and specialist for WordPress and WordPress Security. He roams the web since its inception. He has published an ebook on WordPress Security, which you might want to take a look at.

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4 Comments on "Annoying or Inspiring? Sound in Modern Webdesign (Best Practice)"

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Minds Metricks
Guest
6 months 5 days ago

Damn nice post.!! Sound on a website is quite annoying sometimes. But these sites are very rare.

Great Post.
Thanks

Salim Ahmed
Guest
6 months 4 days ago

100% inspiring

Enid Newberg
Guest
Enid Newberg
6 months 4 days ago

No matter how you package it – sound and sound effects are still annoying unless specifically requested.

Francis Kim
Guest
6 months 21 hours ago

Sounds don’t have to be annoying if the volume on the waveform is right, and the frequencies aren’t annoying.

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