HTML5 Banners: Consider Standards
Online advertising has always had specific requirements and standards. This makes sense, as a banner should be usable in as many ad networks as possible. That’s why rules on resolution, file sizes and reliable technology are needed to prevent problems. The current standards for HTML5 banners differ from country to country but are mostly based on international specifications.
Depending on how you use HTML5 banners, you need to decide which standards to consider. When in doubt, the advertising marketer or the website on that you want to display the ad can tell you. The following programs and web applications help you design and implement HTML5 banners.
HTML5 Banners: Google Web Designer as a Classic Desktop Application
Google’s Web Designer is a new application that allows you to create web content of many different kinds in a simple way. Besides simple websites, there are also specialized templates to create HTML5 banners. Here, you have the choice between standard banners, expandable ads and interstitials. While expandable ads change their size, interstitials are displayed as a layer above the actual content of the website. Believe me, no user likes to be confronted with such an ad, but what gives?
Google Web Designer
After deciding on one of the types, you need to choose one of the standard resolutions for your banner. Besides preset sizes, you can also choose a custom width and height. When doing that, you need to make sure that the resolution is supported.
Since each advertising network has different standards when it comes down to details, you can choose the platform to be optimized for in Web Designer. It’s not a surprise that Google’s marketers Doubleclick, AdWords and AdMob are preset choices. AdMob is specialised in banners in mobile apps. Depending on the marketer, only the banner formats actually supported can be used.
Now you can design the banner. The surface of Google Web Designer reminds me of Flash – including the timeline for animations. You can place text and images and set interactions. The finished HTML5 banner is saved as a zip file and can be uploaded directly.
Google Web Designer takes a lot of work off your hands, but it has the disadvantage that it creates standard banners for Google web services only. However, the tool is completely free.
HTML5 Maker with Flash Fallback
The HTML5 Maker is a web application that is just as easy to use as Google Web Designer. No registration or login is needed to get to know the service. However, if you want to download a finished banner, you need to create an account and log in via Facebook or Google.
Thanks to presets and a library with image material, banners are created very quickly – including simple fade-in and slide-in animations. Pictures, texts and other graphic elements can be dragged onto the drawing space to edit them.
You can choose different rectangle, skyscraper and square formats from a multitude of standard banner sizes. You can make the banner responsive if desired. The finished banner and all the related files are then downloaded as a ZIP file.
The HTML5 Maker is not entirely free, however. There is a total of 5 tariffs with only the basic one being free. A watermark of the HTML5 Maker is integrated into the banner with the free version. Also, no professional templates are available.
The other tariffs are between 4.99 and 49.99 USD a month. The biggest difference between the paid plans is the amount of banners that can be hosted.
There are two unique things about the HTML5 Maker. For one, there is an HTML5 document with a set size and one with a responsive size that adapts to the given width for every banner. Second, you have the option to download each banner as a Flash fallback. An SWF file is provided.
Just like Google Web Designer, this software mainly supports Google’s ad services. Overall, the operation and the results are well-matured thanks to the fallback solution.
Bannersnack Can Also Advertise on Facebook
The service Bannersnack is very similar to the HTML5 Maker. It also allows for a sign-up via Facebook and Google. There is a total of four paid plans, one of them being free. However, only the first created banner is free when using the free tariff. A paid plan is needed to start working on a second banner. The costs range from 16 to 36 USD a month.
Bannersnack also shows many similarities to the HTML5 Maker regarding functionality. There is a separate library with images as well as the option to integrate texts and preset animations such as fade, slide, alpha and scale. You can instantly get to work using one of the provided templates.
Also, Bannersnack allows you to set up entire advertising campaigns. You can choose budgets and target groups for your advertisements and display the ads in Google’s advertising network and on Facebook. The costs of the paid plans vary largely when it comes to the features of a campaign.
While Bannersnack can also do Flash banners, these have to be created independently from HTML5 banners. An automatic generation of a Flash fallback solution of an HTML5 banner is not possible.
Bannerflow Works With a Lot of Ads Programmes
The service Bannerflow starts at 79 USD a month. That’s definitely not cheap, but the service supports many different ad networks. Among the almost 30 marketers is Google’s Doubleclick.
Bannerflow has an extensive campaign management including analytics and the option to translate banners into different languages. Automatic fallbacks are created to allow for ads to be displayed in the browser as well as in apps.
The banners are responsive by default, meaning that different display and browser sizes are considered.
The banner builder allows you to create HTML5 banners under a simple user interface just like the other above mentioned services. Different animations and the uploading of images are also possible.
Google’s Web Designer, as well as the other mentioned web services, have their strengths. While the Google Web Designer is very clear and completely free, the strength of the HTML5 Maker is providing complete responsive solutions, including fallback, while Bannersnack does an excellent job with its all-inclusive package including campaign management. Bannerflow is an attractive option due to its support for many different advertising networks.
What do you use to create advertisements in HTML5 format?
Denis works as a freelance web designer since 2005.