May 20 2014

Red Color in Web Design: Provocative or Attractive?

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The color red is the most sexy, passionate and provocative. In the color psychology, red symbolizes energy, love and emotions. A man gives red roses to a girl he is in love with; when a girl is in love she secretly draws red hearts in her diary. Another positive meaning of the red color is appetite stimulation. It is nothing but suitable for a food industry to use red, as for example red accents in the interior design of a restaurant or red colored tableware. Red has also a negative meaning: it is aggressive, it symbolizes anger and hatred; it is the color of war and blood. Still, if to think negatively and be pessimist, one can find bad side in everything. Let me ask you one primitive thing: don’t men like watching girls walking on the street in hot red dresses? Aren’t red lips tempting and magnetizing? This is how red turns to be provocative, but in a good sense of it.

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Meanwhile, I know many website owners who avoid red color in their designs in every way. These people think that red can turn their website into something extravagant and too saucy. Here one phrase comes to my mind and frankly speaking I hate it – ‘like a red rag to a bull’. Why you may ask, and I would answer you – because bulls are colorblind. Have I just discovered America for you? Bulls react to red rug not because it is red, but because a toreador moves it fast. Even if you replace a red rug with a green or white, the actions will be the same. It is a surprise for me that people still use red colors for their websites with caution. I believe it is one of the most effective hues for attention grabbing, do you have another thought?

Designers, Start Using Red!

The variations of using red in web design are unlimited. Here I will give you some. As we already mentioned red stimulates appetite, so why not to use it for a cafe website or any food related design? I am sure it will work well for the clientele increase.

Flower websites, I mean the florists’ portfolios and the decor agencies’ sites, are perfect for demonstrating the bright colors (red particularly). Red flowers are cute, and this color will make a website cute too. Going further, fashion brands’ websites can be designed in red, why not? Shopaholics will be pleased with such alluring design.

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Red design accents are needed on automotive websites, that’s true. Cars are powerful, they are rapid, they are impressive – color red is all the same. Hundreds of business websites that appear on the web every day lack style and dynamism, because mainly all of them are decolorized and boring. I don’t say that you should use red as a background for your web design, there are many more applications for this hue:

  • red logotype at the top of the home page is rather inviting;
  • navigation menu bar colored red is catchy;
  • typography accents in red make the text prominent (it is better to highlight headlines in red, because the entire text in red will be too much to bear).

There are many options to add a special thrill to your web project, thus making it original, stylish, user-friendly and successful.

Red is attractive and it can be used in every category of website design. If you need inspiration, here it is – a small red web design collection especially for you:

Red Square Gaming Advertising Agency Website

Red Square Advertising Site

This is a website with full-screen red images and card suits menu tabs.

Mobee Car-sharing Service Red Web Design

Mobee Website Design in Red

This site demonstrates an original page look – one part of it includes red image, while the other side houses a simple picture.

Loyalty Expert Marketing Agency Website

Loyalty Expert Marketing Site

This website successfully uses geometrical shapes in red.

Tomer Lerner Design Portfolio Website

Tomer Lerner Portfolio

This website has all pages colored differently. While the home page is done in two classic colors – white and black, the Philosophy page adds red section to the layout.

First Aid Training Website

First Aid Website

A website that calls to action can’t be designed without red touch.

Marine Construction Website

Marine Construction Site

Serious website with red accents – everything is balanced on this design.

Shokunin Web Design Site

Shokunin Website

It is an interesting website with scrolling that has a funny red image in the Header.

Quatrofolhas Food Brand Website

Quatrofolhas Website

Tasty website with pretty much use of red.

Christmas Love Website

Christmas Website Design

Isn’t red the color Christmas? This site shows it the best.

HAG Railroads Website

Raliroads Web Design

This is a website with red color in logotype, thumbnail images’ design, Header and Footer. It is professional, yet appealing.

Cheerleaders Club Joomla Template

Cheerleading Website Design

This is a fresh white website design with a red Header.

POM Wonderful Food Related Website

Food Website

Pomegranate is red, that is why this website uses red so much.

Domenik Tableware Website

Tableware Web Design

Red tableware is something unusual and very attractive, this proves it well.

Toyota GT86 Promotional Website

Toyota Promotional Site

Red is the color of speed and adrenaline. This automotive web design is designed in this color not by accident then.

(dpe)

About the Author

Julia Blake is an author of many articles related to web design. She is interested in photography, learning languages, and she travels a lot. Currently, she works with MotoCMS, a progressive website builder and templates provider.

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Comments and Discussions
  • agencia, 26 May 2014

    red is a great color for web design, than for sharing.

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