Comments on: The AIDA Marketing Model in Web Design

By: plombier

plombier — Tue, 02 Aug 2011 10:27:05 +0000

Nice read. I found your blog on facebook and i have your page saved on my personal read list!
I’m a fan of your site. Keep up the good work

By: Alan

Alan — Tue, 15 Feb 2011 07:59:35 +0000

I believe that the AIDA approach in marketing is the strongest marketing that you’ll experience, at least once it’s tuned up.

You mention that, in website design, that you can get attention around the graphics, or pictures.

I’d suggest that you use this very carefully. Pictures can distract from the words that sell. I’ve seen some websites with real eyecatching pictures, and the response rates of those landing pages went through the floor . . . simply because eyeballs stayed on the pictures and didn’t go to the words.

A good picture on a website SUPPORTS the words in the background. It supports the thought you want the reader to have.

A picture that stands out distracts from what you want the reader to see and think. A picture does not say BUY THIS, only words do. So use the picture to enhance the words and make the words the attention getter.

I’ve proven this over and over and over by picking up the pieces of websites that have little or no conversion of viewer into sales, or signups.

By: Janiece Llanas

Janiece Llanas — Tue, 18 Jan 2011 07:44:38 +0000

Good design is often good by some, but to other people, it’s garbage. Trust us, we’ve encountered our share of varying beliefs on our very own design work…

By: Ana Patras

Ana Patras — Wed, 17 Nov 2010 03:19:38 +0000

simple, clear, direct, very effective. congrats!

By: Devin Lerman

Devin Lerman — Fri, 12 Nov 2010 10:52:28 +0000

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By: Cordell Summy

Cordell Summy — Tue, 12 Oct 2010 01:06:48 +0000

It depends on how you look at it and where you’re coming from on the subject really. Ultimately beauty is in the eye of the beholder, but Now i am with you on this one.