Ask nearly any blogger or website runner and they will tell you that content is king. We hear it all the time. However, still many of the design and development community ignore any responsibility for this aspect given that the users or client will usually be responsible for creating said content. But if content is king, we need to focus on this elemental liege as we develop and design the site and provide the king a proverbial carriage in which to travel in.
The concept of content strategy has been making waves throughout the design and development community for years now, yet there are those in the ranks who still discount the importance of this aspect of UX design. As creators of the environment that the content is delivered through, knowing the various ways that the content will be influenced and effected by our work is key for developing stragetic systems for connecting it with the users and enhancing the overall interaction with the data.
How Important is Content Strategy?
So what about your design and development work? In this post, the first of our new community roundtable discussion series, we are giving you the floor to openly discuss your ideas on this particular desi/dev topic. Use the comment section below to share with us your thoughts so that this topic dissection benefits from multiple perspectives and can really be fully explored.
Given that there are still those who fail to give this UX design element its due, we really do have to ask how important is content strategy? To you, your sites and your process, to the field as a whole, or even to the client and users? There are multiple angles that we can approach as we seek to assign value to this area of designing and developing for the Web. We look forward to your thoughts and personal views!
For More on Content Strategy:
Rachel Lovingers Content Strategy: The Philosophy of Data and Kristina Halvorsons The Discipline of Content Strategy are two fantastic posts that address this topic and provide some key insights on understanding how this aspect of UX design works. Highly recommended reading for those struggling to fully grasp this concept.
Also, you can learn more from Colleen Jones’ Make Your Content Make a Difference over at Smashing Magazine for more on the topic at hand.