Steady On The Legs: Footwear Ads Often Put Other Ads to Shame
Advertising is a difficult industry, full of high pressure competition to capture an audience and appeal to them more than another brand. It seems, too, that within the world of advertising, every field has had moments of genius when a brilliant ad idea was executed just right and created a buzz that turned even the heads of staunch supporters of the competition.
What is interesting is that footwear ads seem to have these moments more than other brand adverts. Even the shoe ads that are “typical” still seem to have that extra shine that easily captures attention. Maybe this perception is just my opinion, because I am a shoe fanatic. Or maybe shoes are an easier product to advertise. After all, shoes have all kinds of purposes – to lengthen legs, accessorize clothes, improve performance, feel amazing, save the planet, etc.
Many of these shoe advertisements have a clear audience and a clear message as well, and clarity always lends to a better ad. Plus, shoes can be displayed on person, in action, alone, or with funky accessories. Shoes at the end of a woman’s long legs are like looking at fire – you just can’t look away! And they can be worn on other parts of the body for a truly unique look, as you will see in a few of the ads below. Often to make shoes look even more appealing, they are paired with a stunning outfit on a stunning model.
The following collection of footwear ads are ones that seem to rise above other product ads. A few are funky, others use photo-manipulation, and some are humorous. Take a look to see if you agree that footwear ads often put other ads to shame.
Etaloni by Nikolay Razuev
Havaianas Instant Joy by Zombie Studio
Olympikus Go Run by Pinho
Nike Fright Night by Felipe Ferreira
Kolosh A cidade aos seus pes by Juliano Weide
Marluvas Safety Boots by Filadelfia
Rollasole by Chapter
Max Shoes Stunning Collection by Jung von Matt
Converse Sneakers by George Watson
Nike Flyknit by Danny Demers
Supra Footwear Ads by Chuck Anderson
Minna Parikka Ad by Vogue Italia
Art of Woven by We Are Golden
Saint Vacant Shoes by EuroRSCG
Mizuno Sports Shoes by AlmapBBDO
New Balance Heart by Los Quiltros
Adidas Color by TBWA
Mizuno Pro Runner by Talent
Tervolina Shoes by BBDO
Gabor by Serviceplan
Adidas Ad on Old Street photo by Ed Verillo
Bianco Footwear by &CO
Christian Louboutin by Peter Lippmann
Footwear & Accessories: Scatto Consequence by Master Comunicacao
Pointer Footwear by Jethro Haynes
Metro Shoes by Makani Creatives
New Balance Minimus by Arnold Worldwide
Wonders by Imaginarte
Sneakercube Nike by Pawel Nolbert
Brazilian Footwear by João Vitor Senger
Doc & Mark Outdoor by prasad te
ASICS Kinsei by David Whaite
Sorel by Carrie Ammermann
Tone-Ups Sketchers by Christina Ingles
Zoo York Footwear Ad
Louis Leeman Shoes by Peter Lippmann
Christian Louboutin by Kyong Nguyen
Brian Atwood Campaign
Coco Perez Ad for H&M
Jimmy Choo by Santiago & Mauricio
Reebok Warning Signs by McGarry Bowen
Do you enjoy footwear advertisements as much as I do? Any of the ads above that you think should not have been included in this list? Or do you have any shoes ads you think should have been included? Let us know in the comments below!
Tara Hornor loves writing about marketing, advertising, branding, web and graphic design, and photography. She is a Senior Editor for Creative Content Experts, a copywriting company that she owns with her husband. Connect with @TaraHornor for more design inspiration and marketing help.