Anthony Lee

Business Online
Anthony Lee

Video Marketing: The Ultimate Guide

Content-based marketing has become the gold standard for boosting brand awareness, reaching customers, driving web traffic, and increasing the bottom line. But there’s one area of ...

B2C Marketing
Business Online
Anthony Lee

B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...

Lead Generation
Business Online
Anthony Lee

Lead Generation

Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...

how to do market research
Inspiration
Anthony Lee

How to Do Market Research

Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...

how to create a marketing plan
Inspiration
Anthony Lee

How to Create a Marketing Plan

There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business — many banks and investors ask for a marketing plan as ...

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