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THE magazine for webworkers and site owners
No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...
Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...
Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...
There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business — many banks and investors ask for a marketing plan as ...
