How AR/VR is Helping Theme Parks Get More Traffic & Make More Money
People go to the theme parks to get something that they cannot get in their homes.
Hence, theme parks continually change to incorporate new technologies to provide a seamless digital experience to their visitors. With the technological advances, many of the theme parks have started to incorporate AR/VR technologies by hiring an AR/VR development company to give an all-new an amazing feeling to the customers. For instance, renowned Universal Studios had utilized OMNIMAX screens many years back, in which they take their visitors to the impossible places by making use of the motion bases and massive 3D domes to provide the visuals. The result? A heightened and seamless experience, however, the person is indeed aware that they’re seated in a hydraulic seat, just watching a huge screen.
Let’s now talk about these two technologies and how they are helping the theme parks to get more attention and make more money and why should the theme parks adopt these technologies.
What is AR technology?
Augmented Reality is moving the virtual image over real-world gadgets. The overlay is executed all the while with the info got from a camera or another information gadget like savvy glasses. This super-imposition of virtual pictures over genuine items makes a deception that can adequately connect with clients in a virtual world.
Augmented reality turns the surrounding around into the digital space by keeping the virtual objects in place of the real-time objects. AR is usually experienced in gaming, in creating the immersive gaming experiences that make use of the actual surroundings.
What is Virtual Reality?
Virtual Reality (VR) is a new interface which immerses an individual in the 3D environment instead of making them watch on-screen display. Computer generated & content provide a simulating real experience with the help of senses (touch, sight, hearing).
Virtual reality recreation requires two primary parts: a source of the content and a client gadget. Programming and equipment, at the end of the day. As of now such frameworks incorporate headsets, all-headings treadmills, unique gloves, goggles. VR instruments ought to give sensible, characteristic, superb pictures and connection conceivable outcomes. For this, gadgets depend on estimations like:
- Pixel Persistence
- Motion delay
- Audio/video synchronization
- Image resolution
- Field of view
VR needs many devices such as a computer/smartphone, headset or other machines in order to create the digital surrounding, & a motion tracker gadget in some of the cases.
VR requires several devices such as a headset, a computer/smartphone or another machine to create a digital environment, and a motion tracking device in some cases.
The above table image shows a basic understanding of the AR/VR technologies.
AR and VR technology together incorporated in the theme parks and rides:
As per statistics, the virtual reality and augmented reality market amounted to about 12 billion US dollars and is now expected to dramatically expand in the near future, with the forecasts for the year 2022 amounting to whopping 192 billion US dollars. Check the image below:
Benefits that the theme parks get after making use of these technologies:
Theme parks have incorporated the Virtual Reality technology to the other existing attractions, including turning rides and drop towers. Artificial Intelligence is the technology that offers a way for the theme parks to have conversations with the guests when individuals are not around. By making use of the vast amount of data, the machines can make smart recommendations and also offer useful information based on the visitor’s query. A number of amusement parks have started using these technologies and have gained a lot of attention and positive response from the visitors. This has also increased its revenue manifolds. Stand-alone AR/VR parks are also becoming a norm because of the fact that they are in great demand & when demand is there, profits are guaranteed.
AR/VR technologies have all the potential in the near future to improve the theme parks in a great way. With time, it seems that the frame rate, resolution and other such variables controlling the VR’s visual imagery will be improving more. It may go up to the extent that the real and virtual world will almost be indistinguishable. Moreover, the developers and designers will definitely figure out some ways to merge a free-roaming VR experience with the more enhanced and advanced VR-operated ride vehicle. Anyway, whatever the future holds, you as an end user and a theme park fan, must be in for an amazing roller-coaster ride!