44 Corporate Identities plus How To Create Your Own Using Photoshop
Corporate Design (CD) as a subset of the wider Corporate Identity determines how a company will be perceived in the public eye. Its logo or elements from it make up the outward appearance. Any means of communication, be it business cards or stationery and any means of advertising, such as flyers, brochure and of course digital representations in the form of a website or - growing more and more popular - apps derives from it.
Designing a Corporate Design is always enthralling, but to call it a challenge, you need more. Think about designing work-wear, offices, buildings, cars or even boats, as we will see in the following collection. In between our gatherings we show you how you can have Photoshop help you designing your own CI. So watch out for these tips.
02 Working from the base up
This flyer in landscape format got equipped with a green linear gradient, using the Gradient tool (obviously). I used the Elliptical Marquee tool to draw a large selection, which I inverted using Selection > Invert Selection. This selection got filled with white on a new layer. If your foreground-color is white already, this can be done by holding the Alt key while pressing Backspace. If you want to use the background-color as filler, you choose the Ctrl key instead of the Alt key. The example already got filled with some content.
02 Stay consistent
Now take these elements and use them for the other media, too. You will want to have everything look the same way. To avoid boredom, not all means should look identical, but it should easily be recognizable that the flyer and the website belong to the same brand. Our example relies on the photo and the color palette derived from it. This may seem simple, but is in fact one of the most effective ways to design a look that gets remembered. And, in the end, that's what matters. We don't want to produce works of art, we want to create designs that work.
HÉROES - Encuentro nacional de jóvenes
Designer: Valeria Ruiz-Schulze
© Valeria Ruiz-Schulze
The Hair Tailor
Designer: Pete Gardner
© Pete Gardner
Chá Literário — Visual Identity
Designer: Tiago Campea
© Tiago Campea
Crows' Nest
Designer: Pavel Emelyanov, Eskimo
© Pavel Emelyanov, Eskimo
Truit Idenity Design
Designer: Nikolay Boyanov
© Nikolay Boyanov
Glasswear Industries Identity
Designer: Nina Georgieva
© Nina Georgieva
What if you hire Arek - brand identity + web
Designer: Dora Klimczyk
© Dora Klimczyk
Lamon Luther
Designer: Russell Shaw
© Russell Shaw
Kempeli Rebranding
Designer: Kempeli Design e Comunicação
© Kempeli Design e Comunicação
Traditional China Medicine - Authentic China Identity
Designer: Yohanes Raymond
© Yohanes Raymond
Identidade Visual para o Estúdio Vii
Designer: Eduardo dos Santos, Juliano Simoes da Rocha, Estúdio Vii
© Eduardo dos Santos, Juliano Simoes da Rocha, Estúdio Vii
ACESSO Personal Travel Corporate Identity
Designer: FERNANDA?AMOS
© FERNANDA?AMOS
Sletat
Designer: Roman Korolev
© Roman Korolev
Memorial Museum of Siberia - branding
Designer: Lukasz Ociepka
© Lukasz Ociepka
Photoshop-Tip #1: Logo as basis for your CD
01 Creative use of a Logo Ideas are what you get paid for. To establish a Corporate Design you could check the customer's logo for the presence of larger areas which could be used as a base design in multiple print products. Our example shows to planes, separated by a white "sway. This "sway" is our common denominator for the rest of our designs. Our example is typical, as it is very commonly the case, that whole design-sets base on one single element or even only part of an element. This is oftentimes sufficient to have everything look homogeneous.

Blake Rigler Identity
Designer: Bruno do Nascimento
© Bruno do Nascimento
Speechwell Brand Identity and Website Design
Designer: Higher
© Higher
Branding Mais Marketing
Designer: Átika Usina Criativa
© Átika Usina Criativa
AMC Branding
Designer: THUMB DESIGN
© THUMB DESIGN
Cape Horn yacht services
Designer: Sergey Tarasenko
© Sergey Tarasenko
Photoshop-Tip #2: Using Photos as a Design Foundation
01 Photo plus logo Nothing can make a dent as well as photos can, at least when it comes to Corporate Design. Photos provide your company with a face and can serve as a complement to a logo, which usually merely is a style element. This brochure takes a photo as the cover image. Of course the logo got added, too. The color of the button matches the dark green of the image. To make sure, that the white text stays readable, I took to the gradient tool, created a new layer in the background and drew a gradient from black to transparent over the lower part of the image. I weakened the effect a little by setting a higher opacity on the layer. The text got equipped with a slight drop shadow as a layer style.

Lodz Design Festival 2012
Designer: Ortografika, Magdalena Lauk, Joanna Namyslak, Michal Leonczuk, Marcin Dabrowski
© Ortografika, Magdalena Lauk, Joanna Namyslak, Michal Leonczuk, Marcin Dabrowski
Gelatalia
Designer: Abdulaziz Aljafen
© Abdulaziz Aljafen
Konstruct
Designer: Ghost
© Ghost
John Dolan Photography
Designer: Bluerock Design
© Bluerock Design
White Pages
Designer: Josip Kelava
© Josip Kelava
Khansa'a Personal Identity
Designer: Khansa'a Abu Naji
© Khansa'a Abu Naji
ISTD Mutton Quad brief
Designer: Samuel Hoh
© Samuel Hoh
4NETWORKS Identity
Designer: Jirí Chlebus
© Jirí Chlebus
Fashion Cult
Designer: b2s6
© b2s6
3i logo, branding
Designer: abed marzouk
© abed marzouk
EC Pohl & Co
Designer: Matt Vergotis
© Matt Vergotis
CONFIDERI
Designer: ARENAS lab, Irina Shoya
© ARENAS lab, Irina Shoya
The Circle Events Place Corporate Identity
Designer: bobby galvez
© bobby galvez
Stationery - Branding Mock-Up
Designer: infostyle.itembridge
© infostyle.itembridge
Krasnoyarsk Universiade: poster & corporate identity
Designer: Pokras Lampas
© Pokras Lampas
Grauforz
Designer: Anagrama
© Anagrama
ITI
Designer: Heydays
© Heydays
Pixelfarm Corporate and Brand Identity
Designer: Denis Olenik, Avivo
© Denis Olenik, Avivo
Semet Identity // Branding
Designer: Mohd Almousa
© Mohd Almousa
Grid Bear - Corporate Identity
Designer: Daru Sim
© Daru Sim
Branding :: Helius Creative Office, Fleet & Promo
Designer: Rod Burkholz
© Rod Burkholz
Hospital de Braga
Designer: Rui Granjo
© Rui Granjo
(dpe)
Some excellent work and great inspiration. These designers should be proud.
wow, great collection! thx for sharing.
Creativity is everything, isn’t it? Great examples!! Thanks a lot!
Talking identity and hinting on photoshop is wrong on two levels. For one, use a paper and a pen to start laying down ideas, lots of ideas. Then use a vector-based software, because you need your design to be flexible, technically and printing-wise.
These are great designs. Nice works. Thanks for sharing them.
Amazing work by these designers. I have just found a great list of people to turn to!
Beautiful selection! Great design tips. Thanks!!!
The Helius Creative yacht exhibits not only great design work but amazing vehicle wrap technology as well. I think I will go for something like that for my company. (Have to get the yacht first, of course.)
Great collection! 3i identity works very well and I want that table!! [._.]’