44 Corporate Identities plus How To Create Your Own Using Photoshop
Corporate Design (CD) as a subset of the wider Corporate Identity determines how a company will be perceived in the public eye. Its logo or elements from it make up the outward appearance. Any means of communication, be it business cards or stationery and any means of advertising, such as flyers, brochure and of course digital representations in the form of a website or – growing more and more popular – apps derives from it.
Designing a Corporate Design is always enthralling, but to call it a challenge, you need more. Think about designing work-wear, offices, buildings, cars or even boats, as we will see in the following collection. In between our gatherings we show you how you can have Photoshop help you designing your own CI. So watch out for these tips.
HÉROES – Encuentro nacional de jóvenes
Designer: Valeria Ruiz-Schulze
The Hair Tailor
Chá Literário — Visual Identity
Crows’ Nest
Designer: Pavel Emelyanov, Eskimo
Truit Idenity Design
Sandwich or Salad
Glasswear Industries Identity
What if you hire Arek – brand identity + web
Lamon Luther
Kempeli Rebranding
Designer: Kempeli Design e Comunicação
Traditional China Medicine – Authentic China Identity
Lingua Viva – Language School – Rebranding
Identidade Visual para o Estúdio Vii
Designer: Eduardo dos Santos, Juliano Simoes da Rocha, Estúdio Vii
ACESSO Personal Travel Corporate Identity
Sletat
Memorial Museum of Siberia – branding
Photoshop-Tip #1: Logo as basis for your CD
01 Creative use of a Logo
Ideas are what you get paid for. To establish a Corporate Design you could check the customer’s logo for the presence of larger areas which could be used as a base design in multiple print products. Our example shows to planes, separated by a white “sway. This “sway” is our common denominator for the rest of our designs.
Our example is typical, as it is very commonly the case, that whole design-sets base on one single element or even only part of an element. This is oftentimes sufficient to have everything look homogeneous.
02 Working from the base up
This flyer in landscape format got equipped with a green linear gradient, using the Gradient tool (obviously). I used the Elliptical Marquee tool to draw a large selection, which I inverted using Selection > Invert Selection. This selection got filled with white on a new layer. If your foreground-color is white already, this can be done by holding the Alt key while pressing Backspace. If you want to use the background-color as filler, you choose the Ctrl key instead of the Alt key. The example already got filled with some content.
MYLÈNE POISSON SOMMELIÈRE
Designer: CASERNE, David Tremblay, Elizabeth Beaudoin, Ugo Varin
Blake Rigler Identity
Speechwell Brand Identity and Website Design
Branding Mais Marketing
Designer: Átika Usina Criativa
AMC Branding
Cape Horn yacht services
Photoshop-Tip #2: Using Photos as a Design Foundation
01 Photo plus logo
Nothing can make a dent as well as photos can, at least when it comes to Corporate Design. Photos provide your company with a face and can serve as a complement to a logo, which usually merely is a style element. This brochure takes a photo as the cover image. Of course the logo got added, too. The color of the button matches the dark green of the image.
To make sure, that the white text stays readable, I took to the gradient tool, created a new layer in the background and drew a gradient from black to transparent over the lower part of the image. I weakened the effect a little by setting a higher opacity on the layer. The text got equipped with a slight drop shadow as a layer style.
02 Stay consistent
Now take these elements and use them for the other media, too. You will want to have everything look the same way. To avoid boredom, not all means should look identical, but it should easily be recognizable that the flyer and the website belong to the same brand. Our example relies on the photo and the color palette derived from it. This may seem simple, but is in fact one of the most effective ways to design a look that gets remembered. And, in the end, that’s what matters. We don’t want to produce works of art, we want to create designs that work.
Lodz Design Festival 2012
Designer: Ortografika, Magdalena Lauk, Joanna Namyslak, Michal Leonczuk, Marcin Dabrowski
Gelatalia
Konstruct
John Dolan Photography
White Pages
Khansa’a Personal Identity
ISTD Mutton Quad brief
4NETWORKS Identity
Fashion Cult
3i logo, branding
EC Pohl & Co
CONFIDERI
Designer: ARENAS lab, Irina Shoya
The Circle Events Place Corporate Identity
Stationery – Branding Mock-Up
Designer: infostyle.itembridge
Krasnoyarsk Universiade: poster & corporate identity
Grauforz
ITI
Pixelfarm Corporate and Brand Identity
Semet Identity // Branding
Grid Bear – Corporate Identity
Branding :: Helius Creative Office, Fleet & Promo
Hospital de Braga
(dpe)
Some excellent work and great inspiration. These designers should be proud.
wow, great collection! thx for sharing.
Creativity is everything, isn’t it? Great examples!! Thanks a lot!
Talking identity and hinting on photoshop is wrong on two levels. For one, use a paper and a pen to start laying down ideas, lots of ideas. Then use a vector-based software, because you need your design to be flexible, technically and printing-wise.
These are great designs. Nice works. Thanks for sharing them.
Amazing work by these designers. I have just found a great list of people to turn to!
Beautiful selection! Great design tips. Thanks!!!
The Helius Creative yacht exhibits not only great design work but amazing vehicle wrap technology as well. I think I will go for something like that for my company. (Have to get the yacht first, of course.)
Great collection! 3i identity works very well and I want that table!! [._.]’