Steady On The Legs: Footwear Ads Often Put Other Ads to Shame
Advertising is a difficult industry, full of high pressure competition to capture an audience and appeal to them more than another brand. It seems, too, that within the world of advertising, every field has had moments of genius when a brilliant ad idea was executed just right and created a buzz that turned even the heads of staunch supporters of the competition. What is interesting is that footwear ads seem to have these moments more than other brand adverts. Even the shoe ads that are "typical" still seem to have that extra shine that easily captures attention. Maybe this perception is just my opinion, because I am a shoe fanatic. Or maybe shoes are an easier product to advertise. After all, shoes have all kinds of purposes - to lengthen legs, accessorize clothes, improve performance, feel amazing, save the planet, etc. Many of these shoe advertisements have a clear audience and a clear message as well, and clarity always lends to a better ad. Plus, shoes can be displayed on person, in action, alone, or with funky accessories. Shoes at the end of a woman's long legs are like looking at fire - you just can't look away! And they can be worn on other parts of the body for a truly unique look, as you will see in a few of the ads below. Often to make shoes look even more appealing, they are paired with a stunning outfit on a stunning model. The following collection of footwear ads are ones that seem to rise above other product ads. A few are funky, others use photo-manipulation, and some are humorous. Take a look to see if you agree that footwear ads often put other ads to shame.