Aquil Akhter January 13th, 2010

Gorgeous Typography Examples in Advertising Design

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Aquil Akhter

Aquil Akhter is a web graphic designer and has been working in...

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Typography, the art of arranging type, type design and modifying type glyphs, is often considered as a major part of promotional material and marketing. If you use typography properly, you can not meaningfully convey the message, but also strengthen the brand of your company.

Typography has always been very inspiring and nowadays many artists experiment with type treatments to achieve inspiring, unusual and beautiful results. So, without a further ado, let’s take a look at 50 tremendous print ads that use the power of typography to communicate with potential customers.

Typography Examples in Advertising Design

Complot Creativity School – Typography Course: H

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PS2: Girlfriend, 1

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Nike Italy

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Hahn Nitzsche Recording Studios: Kaffee

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A Journey to Zero: Integrated campaign

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Toyota: Efficiency

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New Honda Insight

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Mitchell Eye Centre: Trash

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Australia Post: Hug

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Nike

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US Preventive Medicine / The Prevention Plan: Shark

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Harley Davidson Nightster: Horsemen

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US Preventive Medicine / The Prevention Plan: Cobra

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Orange: SMS

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Everlast: Persevere

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Aspirin: Headache, 2

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Adobo Magazine: Sagmeister

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Complot Creativity School – Typography Course: Y

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Adobo Magazine: Droga

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Brighton Language School: Espanol

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Amazon: Rock

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Khadims Shoes: Squirrel

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Feltrinelli Publisher: Berlusconi’s bubble

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Panasonic DVD Theater: Boom

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PS2: Girlfriend, 2

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United Nations Population Fund: Population day

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Brighton Language School: Deutsch

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Pak-n-stor: Bedrooms

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Volkswagen Touareg: Sharks

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Coalition to Stop the Use of Child Soldiers: England

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Regaine: Thinner

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Ben & Jerry’s: Universe

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Stowe Mountain Resort: Searing red streaks

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Amnesty International: Ted Bundy

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Valenki Boots: Toes

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LOU DOILLON FOR I GOLD CAMPAIGN

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LOU DOILLON FOR I GOLD CAMPAIGN

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Panasonic DVD Theater: Crash

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Bert & Bud’s Vintage Coffins: Mellow

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Volkswagen Touareg: Vultures

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D-Edge-Awards

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Inlingua-Business-English

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Orange

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D-Edge-guest

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Skinny Cow

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Coca Cola

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Feltrinelli Editore / Richard Overy: War

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You Don’t Have To Stay Inside The Lines

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Pivot Boutique: Karma

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Aquil Akhter

Aquil Akhter is a web graphic designer and has been working in this field for 8 years. He also runs the blog webdesigncore.com, which focuses on free web resources and inspiration for designers and developers.

55 comments

  1. Wonderful stuff

    I have seen Typography in other websites but.. They are not even close to the Contents that provided by NOUPE.

    Its hard to choose the best from the list, According to our current Global Condition my Vote goes to “Coalition to Stop the Use of Child Soldiers: England”

    ….Pictures speak more than a 1000 words…..
    .
    Noupe You ROCK…..

  2. Forgive me for pointing out that the vast majority of these ‘typography’ examples are actually calligraphic/lettering/type-as-image graphics. Not unrelated to typography of course, but not the same.

  3. Wow! What an inspiring beginning to my day. Want to run out and get lots of clay to play with–the Nike Italy ad is so FUN.

    Can’t really choose a favorite, but especially loved the Australia Post: Hug ad and Brighton Language School.

    Pivot’s is so luscious (and with a killer logo) that I had to check out their site.

    Definitely bookmarking this collection! Thanks.

  4. i really like the australia post hug its creepy but at the same time amazing it must have took them ages to paint him

  5. I teach typography at Pratt Institute in NYC. I will show these samples to my class because it will show them more ways of using type. Thank you for this nice display of typographic design. Best, Mike Hortens

  6. The main thing that struck me about a vast majority of the examples was how difficult they are to actually read!

    I tent to check with my toddler to see how easy a text is to read to use it on the web as if my (presently) five year old can read something that is a good measure that others will be able to do so to. When working with artists, which I do daily, I use this test and refer to the test as the test of my little “Golden Measuring Rod”.

    I then tell the artists to use the same test too ensure they are not in effect putting in place stumbling blocks that make things difficult to read and slower to take in as well as being a cause of loss of attention and interest which in turn then reflects on their motivation towards education.

    But then I am pedantic like that!

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