content marketing

how to do market research
Inspiration
Editorial

How to Do Market Research

Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...

how to create a marketing plan
Inspiration
Editorial

How to Create a Marketing Plan

There are a lot of reasons to create a marketing plan. You might be looking for outside financing to grow and expand your business — many banks and investors ask for a marketing plan as ...