Editorial

B2C Marketing
Business Online
Editorial

B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...

Lead Generation
Business Online
Editorial

Lead Generation

Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...

Inventory management
Business Online
Editorial

Inventory Management

What is inventory management? As you’ll learn throughout this guide, it’s the core of any product-based business. It’s also a process that involves ordering, storing, and making use of ...

What Is Data Security?
Business Online
Editorial

What Is Data Security?

Data security is a complex and often hard-to-grasp topic — unless you’re an IT professional who regularly deals with data and cybersecurity problems.  If that doesn’t describe you ...

How to Become a Real Estate Agent
Inspiration
Editorial

How to Become a Real Estate Agent

So you’re thinking about becoming a real estate agent? We get the excitement. Spending your time helping people find their dream homes can be rewarding. And getting the commissions that ...

Educational Technology
Business Online
Editorial

Educational Technology

Today, the classroom is much more dynamic and innovative than it used to be. While in years past, the classroom was seemingly immune to digitization, that’s no longer the case. Nearly ...

what is performance appraisal
Business Online
Editorial

What is Performance Appraisal

Let’s get the obvious out of the way. Performance appraisals are universally difficult to get right. They’re a struggle for just about every business, and they come with so many moving ...

How to Write a Contract
Business Online
Editorial

How to Write a Contract

In legalese, a contract is a promise, or set of promises, for a breach of which the law gives a remedy, or the performance of which the law in some way recognizes as a duty.In ...

How to create a survey
Business Online
Editorial

How to Create a Survey

So you want to find out more about surveys, what they entail, how they compare to similar data-collection methods, and how to get started creating one? Then this is the perfect guide ...

CCPA Compliance
Inspiration
Editorial

CCPA Compliance

When the European Union ratified its General Data Protection Regulation (GDPR) standards in 2016, it sent a shockwave through much of the world. Any business that handled the data of an ...

How to Be PSD2 Compliant
Business Online
Editorial

PSD2 Regulation: How to Be PSD2 Compliant

The EU’s second payment services directive (PSD2) will be in full force come September 14, 2019. With the deadline looming, everyone in the payment industry is concerned about becoming ...

how to do market research
Inspiration
Editorial

How to Do Market Research

Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you ...

how to start an animal rescue
Inspiration
Editorial

How to Start an Animal Rescue

So you want to start an animal rescue. Bravo! Our lovable, furry friends need more compassionate people like you who want to help them. There are lots of animals in need and a limited ...

how to sell art online
Essentials
Editorial

How to Sell Art Online

The art world can be an overwhelming place. From tough critics to discerning buyers, there are many people to please as you try to make it as an artist or a gallerist. How do you break ...

How to Make a Website
Design
Editorial

How to Make a Website

Your website is your most powerful communication tool. It’s become the equivalent of a Yellow Pages listing in the internet age, and any business that doesn’t have a website runs the ...