social media marketing

Business Online
Editorial

Guide to Effective B2B Marketing for 2020

Even before the COVID-19 pandemic, the prospect of a contentious election in the United States and lackluster financial projections worldwide were clouding business horizons. ...

B2C Marketing
Business Online
Editorial

B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...