I bet you know that situation. I mean, the one on the first picture. And I bet you have more than once thought of reacting as shown on the second picture. Exposure – one of the myths of web development work. Spec works is one manifestation of it. Just do as much as you can for free and the orders will keep rolling in? I don’t know of any success stories. My best practice advice is: “Never work for free!”
By the way, we have more cartoons for you here.
Dieter Petereit is a veteran of the web with over 25 years of experience in the world of IT. As soon as Netscape became available he started to do what already at that time was called web design and has carried on ever since. Two decades ago he started writing for several online publications, some well, some lesser known. You can meet him over on Google+.