This is a true story – unfortunately. A good friend of mine hired a web designer to help him get online. As he has a very specialized target group he does not need an imposing internet presence, more a kind of a virtual business card to help his customers find him online. That’s what he told the designer. The designer then nodded an “Okay” but still silently rattled off his seemingly hard-wired plan of how a website has to be built, ending in an absolute overkill. My friend didn’t see the first draft within four weeks when he expected the whole project would be ready within a few days. One day he decided to ask for a status update. The designer got pretty angry and told him how complicated all these technological background tasks are to implement and how happy he should be to have found such a qualified designer.
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Dieter Petereit is a veteran of the web with over 25 years of experience in the world of IT. As soon as Netscape became available he started to do what already at that time was called web design and has carried on ever since. Two decades ago he started writing for several online publications, some well, some lesser known. You can meet him over on Google+.