Paul Leslie October 16th, 2020

5 Reasons It’s Not Too Late to Start Your Email Newsletter

Have you been meaning to start a newsletter for a while? Below are 5 reasons it’s not too late – read this and craft your first edition today.

Your mind can play tricks on you. You don’t want to exercise because it’s not the new year. You avoid calling that person because you don’t want to feel awkward. Speaker and author Mel Robbins is a proponent of “the 5 second rule.” If you get the impulse to act on a goal or something that you know you need to do, you must physically act within 5 seconds to make it happen. 

Our ideas flow through the mind like a school of fish in a roaring river. How can you keep track of just one idea? Maybe you’ve had the idea to start your email newsletter. Well, that’s a good idea, but let’s set the wheels in motion.

Whether you’ve been saying you need to get an email newsletter started for the past 5 weeks or even 5 years, there is no time like the present. Within the next 5 seconds, strengthen your resolve to get the newsletter first by continuing to read this article. When you finish, don’t delay – begin to sketch the first edition.

Here’s 5 reasons why it’s not too late and the time to begin is right now.

1. You can start getting a good ROI with your email newsletter

One of the reasons to get your newsletter off the ground is that it pays. You’re not wasting your time creating and sending out emails for your subscribers. On the contrary, you’re contributing to the success of your business. According to the Data & Marketing Association, the typical ROI on email marketing is $42 for every $1 spent.

So, “think about email marketing as a great investment of time,” says Mehdi Hussen, Digital Marketing Manager at SalesHandy. “It’s one of the best ways to reach your customers with relevant content and keep them up-to-date about your products or services. Just make sure to keep your emails entertaining and informative, and not too self-promotional,” Hussen advises. 

What’s more, you can start to see the results quickly. It’s not too late to start a newsletter and get a great return on investment that makes a difference to your business.

2. The sooner you start, the sooner you get results

Procrastination not only makes you feel bad, but also makes you disappointed in yourself. Also, it delays you from achieving the results you want. The longer you delay your first issue, the more you lose. 

Once you start your newsletter, you’ll feel a sense of accomplishment that will only motivate you to continue and improve. You’ll learn most of all by doing, so why not begin the learning process sooner and get results while you’re at it?

So, ask yourself: “When am I going to start a newsletter?”  If the answer is “someday,” it may as well be never. So, write down a deadline for this week. The sooner the better. Too far in the future and you’ll simply brush it aside and forget about it.

“In this day and time, anyone can start an email newsletter and see results from it. Many companies allow you to use their tools for free,” says ZeroBounce COO Brian Minick. “So, don’t postpone,” he adds. “It doesn’t cost you anything to begin.”

2. You’ve got a chance to make your customers happy

If a customer came into your shop, you would do anything you could to make them satisfied. You can do this online as well, and sending a newsletter is one of the easiest ways.

Every interaction, whether online or in person, is a chance to strengthen your relationship with customers. Starting an email newsletter gives you more opportunities to make them happy, wherever they are.  Even if you’ve been putting it off for a long time, you can instantly be providing value to your base.

This last part, though, is vital to your open rates and overall success, Josh Brown of Helpjuice confirms. “Your newsletter has to provide a service, solve a problem, and do so in an entertaining fashion. It’s the best way to get people to subscribe. Think about what you can create or give your clients and get that first newsletter out there,” Brown offers.

It’s not too late to make a positive impression with your emails. You’ll still be ahead of so many! 

3. It builds an intimate relationship

Picture the people in your audience and how they use the Internet.

While social media can be endless scrolling about a dizzying array of subjects and puzzling time-wasters, email is just you and them. You’ve got their attention because it’s the perfect medium for a conversation. 

If you’re feeling nervous about your first email, you can encourage reader feedback. Nobody likes to feel like they are just being sold to, so invite your subscribers to respond and tell you what kind of emails they prefer.

“While you’re building your relationship with your readers, you can even encourage them to share your newsletter with their friends and family, who may subscribe themselves,” Uwe Dreissigacker of InvoiceBerry recommends. “It’s an easy method to grow your email list and expand your base” he adds.

Include a link to subscribe in every email you send, along with a reminder that they should consider forwarding it to relevant and appreciative people.

4. Send your newsletter regularly

Everything matters in the way your newsletter performs, but one that stands out is consistency. If you’re about to start marketing through email, this is something you should know.

Your newsletter can be more than just marketing, although it is great for that. By sending it regularly, your readers come to expect and look forward to receiving your messages. Furthermore, it’s less likely to be categorized as spam. 

Sending regularly, such as on the same day of the week or at the beginning of every month, improves your deliverability score. 

Every email sender has this score, which Internet email service providers use to determine who is a spammer and who is legitimate. A low score could mean your readers never see your emails at all. Since you’re starting a new list, it’s best to get in the habit of validating it regularly to keep invalid or bad email addresses off. You can even get an email validation API for your email signup form to keep these low-quality addresses off the list, to begin with. 

5. Email isn’t going anywhere

Of course it’s good to invest in your social media channels, but many of these social media websites vary in their reach. In an era where people are prone to swearing off Facebook or deactivate their Twitter in a huff, one thing that is almost unheard of is someone giving up on email. Chances are, you don’t know anyone who is without an email address. 

Because of email’s longevity and a promising future ahead, it’s smart to begin collecting email addresses now and making the most of them. 

Email is a long-term investment that will continue to yield year after year. Not unlike saving for your retirement or getting in an exercise routine, it’s never too late to start your email newsletter. Don’t think about the time that has passed, rather think about the tremendous potential that lies ahead. 


Photo by Mathyas Kurmann on Unsplash

Paul Leslie

Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews distributed via radio and podcasts. He likes watching and rewatching movies and is always down to try a new restaurant.

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