Manthan Bhavsar February 25th, 2020

Benefits and Features of On-Demand Apps for the Business and Its Future

We are living in a digitalized world where the majority f the population is using cell phones and try to find the easiest way to fulfil their day to day needs.

We are in an era where technology has changed the lives of people and made it simpler. Businesses these days are relying on online platforms for increased sales and wider reach.

The latest addition to the online business is on-demand applications. On-demand applications work as a  link between consumers and different businesses. These apps are covering different industries, such as taxi services, groceries, laundry, food delivery, car rentals, or personal health services. 

Most of the online businesses today are leveraging the services of on-demand apps to build their business’s reputation.

Benefits of On-Demand apps

As the demand for on-demand apps is increasing, it sure has a lot of benefits. Some of these benefits from the business’ point of view are-

1. Employee satisfaction and efficiency

It is important to hire the right on-demand mobile app development company to get the maximum ROI for your business. The ease of project management, user-friendliness, and custom-built features are all who matter for choosing the right mobile app development company. Employee satisfaction doesn’t come easy. A company should be able to increase productivity, all the while decreasing the issues faced by employees.

2. Security and scalability

It is not possible to sure whether the specific app is secure or not. All the businesses want to keep their data safe and secure and maintain confidentiality. When you go for custom mobile solutions, you can be sure that your data will remain safe. Compared with other mobile platforms, on-demand mobile apps are more scalable and secured. 

3. Unlimited business opportunities

You will have a database that brings detail about the users’ right from their addresses, phone numbers, email addresses, preferences, and whatever you wish to know. With on-demand apps, a larger number of varied data can let you do many things such as-

  • Use the data for analysis to improve business practices
  • Invite the customers for upcoming sales and offers
  • Choose an email marketing
  • Build ‘business-customer’ relationship
  • Boost your conversion rates

Some of the benefits of on-demand apps for customers

1. Makes their lives easier

These on-demand apps simplify the lives of customers as they can fulfill their demand with a few clicks on their cell phones. Many industries are fulfilling the demand of customers by delivering the products at their home and providing quality services such as taxi bookings, food delivery, grocery delivery, etc.

2. Tracking facility

On-demand apps allow users to track their order/service. With the help of this app, the user will have a tracking facility that will track the order from the service provider’s side. These apps also come with maps that will help the customers to track the real-time location as well as get notification of the location. The map feature will make the tracking easy for both customers and service providers.

3. Cashless payment

These on-demand mobile applications come up with multiple payment methods, which makes the cashless payment possible for the customers. The online payment or cashless payment will make the payment secure and help the customers to pay for the product/service in a fast and secure manner.

4. Rating and reviewing option

Customers can easily add their reviews and ratings in on-demand mobile apps. These ratings and reviews will help the new customers, and the service providers can manage to get an image of them in the market based on the positive reviews and high ratings. These reviews and ratings will help the business to build their customer base by reaching a wider audience.

We talked about the benefits of on-demand apps for both businesses and customers. We will now talk about the features of on-demand apps.

Features of On-Demand Apps

1. Timely notifications

The best part about an on-demand app is that you get timely notifications about your products/service. Notifications let the customers know where their product is and how long it will take to reach them. It also works as a marketing tool to drive more traffic. Notification is one of the most important features of any app.

2. GPS tracking

GPS tracking feature is one of the key features of any on-demand app. GPS integration plays a key role in tacking any order. GPS tracking easily lets the customers know about the location and progress of their placed orders.

3. Wishlist

An on-demand having this feature is quite important. When a customer likes a product, he can add it to a wishlist if he doesn’t want to buy the product right away or when the size is not in stock. Wishlisting the products will encourage the customers to make the purchase when they are ready or when the product is back in stock. 

 4. Multiple payment gateways

In this era of eCommerce, every app is focusing on providing multiple payment methods at their site or app. providing multiple payment options is important and makes it easy for the customers to choose the option they want to.

5. Booking cancellation

There may come situations when the customer has to cancel the booking due to some reasons. So every on-demand application should have this feature where the customers can cancel the order or booking as per their comfort.

6. Multiple order booking

It is always good to offer the customers the flexibility of placing multiple orders at once at the store. The app needs to collect the basic information of the customer, which can help with a smooth checkout process for the orders placed.

Popular on-demand Apps

There are many popular on-demand apps that we use today. Over the last few years, on-demand apps have become quite popular and have done well to achieve customer satisfaction. Some of the popular on-demand apps that we use in our daily lives or at least have heard about are-

  • Uber
  • OlaCabs
  • Lyft
  • Grab
  • Instacart
  • Zomato
  • DoorDash
  • Swiggy
  • UberEats
  • Taxify
  • Postmates

Wrapping up

On-demand businesses have benefitted many by meeting their demands. On-demand apps are focused on offering effective and efficient services to customers to meet their demand. On-demand apps are quite easy to use as you can order a thing with a few clicks on your cell phone. The demand for on-demand apps is increasing, and looking at the current market. We can say that this service is going to change the face of eCommerce in the near future. It is going to benefit many industries in the future.

Featured Image by Kai Pilger on Unsplash

Manthan Bhavsar

Manthan Bhavsar works with Metizsoft Solutions, a leading mobile app, and eCommerce web development firm. Being passionate about technology, he loves knowing about new and upcoming technology tools. He’s fond of blogging and likes to share all that he’s attained both through research, as well as practical experience.

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