David Schneider October 19th, 2021

How to Create a Business Model That Works: 4 Essential Strategies

There are more than half a billion entrepreneurs in the world. But even though more people are discovering the possibility of starting their own business, the majority don’t see long-term success, with just a third of the companies surviving the first decade.

But despite these odds that may seem unfavorable, almost anyone can start a successful company as long as they follow the best business practices and develop a business model that works consistently.

In fact, the biggest differentiating factor for success might be having a structured approach in running a business and utilizing the new opportunities that become available.

To help you recognize some of these critical aspects of an effective business model, let’s explore a few strategies you should consider below.

Leverage the Potential of Remote Employees

Remote work has become one of the hottest topics of this past year. With the pandemic forcing many businesses to close their offices, the only way to survive was to embrace working from home on a scale much larger than ever before.

But instead of treating it like a challenge, smart entrepreneurs started seeing the immense potential of a more mobile remote workforce. It offers more flexibility, a bigger talent pool, and the ability to save on overhead costs, just to name a few powerful benefits.

And with the help of technology, you can replicate most of the in-office workflows, even things like learning opportunities. For instance, you could put together a virtual lunch and learn, where you introduce an engaging topic during lunch break and keep your remote employees on track professionally.

When you put together a productive and effective remote team, you don’t have to worry about lockdowns, pandemic-related restrictions, or even finding office space. Instead, you can communicate and work with your team from all over the world, which is a business model that’s much more sustainable and resilient.

Be Professional When Communicating With Clients

The initial impressions you make with prospective clients make a big difference. If you present yourself in a professional way, you can start working with solid clients from day one. But poor initial communications can make prospective clients hesitant even if you have a spotless track record.

And a key part of communication is sending strong and thorough proposals. If you use proposal software, you can maintain complete control over the entire process of developing, refining, and tracking your proposals until they are accepted.

By tracking every part of the proposal process, you will continually improve how you negotiate with clients and close deals, learning to emphasize the things your audience cares about the most and differentiating yourself from the competition.

At the same time, you must ensure that all of your employees stay on brand when communicating with clients. Whether it’s support, onboarding, or even sales teams, everyone must know what the clients expect and follow brand guidelines that ensure consistency.

Identify Your Ideal Customer

Any successful business is dependent on its customers. No matter how efficiently you may run the company, it won’t make any difference if you can’t find people interested in what you have to offer.

Therefore, you should make audience research a top priority that you continually revisit as your company moves forward. The better you understand who your ideal customer is and what they prefer, the higher the chance of finding ways to stand out from the competition and build a loyal following for your brand.

As a growing business, you might not have the same marketing budgets as large multinational corporations. But you have the opportunity to focus your approach, identifying the essential products and services your audience cares about. Then, you can cast a smaller net that attracts only the right people, driving sales in the process.

But for any of that to happen, you must first understand who your audience is and what they care about. That includes not just the demographics but also interests, online browsing habits, market awareness, sophistication, and a range of other factors. The more specific you can get, the better long-term outcomes you can expect.

Use Multiple Lead Generation Strategies

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Once you know who you want to attract, you can start thinking about how to get in front of your best buyers. And that knowledge will be immensely helpful when trying to get the most out of every marketing dollar you spend.

You can run hyper-specific paid advertising campaigns on social media and Google, identifying the ways to attract your ideal customers. You can also write high-quality content around relevant topics and eventually rank for profitable keywords on Google.

Partnering with influencers in your niche is another lucrative opportunity. When you can identify an influencer with an audience that matches yours, even a relatively small following can result in a significant boost in immediate sales.

Bottom Line

Starting a successful business from scratch can be challenging. But if you follow the correct principles and develop a comprehensive business model, it’s possible to attain success even in the most competitive markets.

By leveraging the power of remote workers, sending professional proposals, knowing your audience, and using a variety of lead generation strategies, you can ensure that you always have plenty of leads in the pipeline and can close them at an excellent rate.

David Schneider

Previously the cofounder of influencer marketing software NinjaOutreach. Together with Mark Samms we bootstrapped the company to 20 people and over 500 customers. Now I run Shortlist.io, a full service digital marketing agency.

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