My Favorite Customer: Different Types of Clients and How to Handle Them
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In advance, I have to say that I really enjoy working as a graphic and web designer. It's a very diverse job that is demanding at times, and at other times, it's just great. To me, it does not matter what branch I'm working for. Whether it's service-, crafting-, industry-, or culture-related; all of these can be exciting and challenging to the same extent. If there were only one less hazard: the customer.
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Different Perspectives, Different Ideas. (Image: Image by Mote Oo Education from Pixabay)[/caption]
Image by rawpixel.com on Freepik
![Different Perspectives, Different Ideas. (Image: Pixabay.com)](https://www.noupe.com/wp-content/uploads/2016/11/conflict-1458437_1280.png)
When Clients Become Creative
There's a reason why graphic designers usually have a degree in media design, and why graphic designers have completed an apprenticeship to do this job. After all, when creating a corporate design, a flyer, or a website, it's not about making it look good. It's about visualizing information in a way that is appealing to the business' unique target audience. This is where the first clash with the client tends to come up. Many of them have very distinct ideas regarding the design of their business presence, and thus, they'll often bring their own ideas and even sketches. They think true to the motto: if I like it, it's good. Of course, the customer has to be able to identify himself with the design of his business. But the top priority has to be a good design in the sense of the business. If both things strongly differ from each other, not only my client will have a problem, but me as well. Unfortunate color and font combinations, far too detailed logos, and embarrassing slogans are just some of the things I've had to face in the past. Now, a graphic designer could just think of himself as an executing element that considers all of the client's wishes; regardless how silly they may be. However, when taking your job as a designer seriously, you should talk to the customer to find a solution that will benefit the business above all else. Obviously, there will be clients that won't let you take them away from their ideas. But the majority will let you convince them. Often, the client's ideas can be modified in a way that allows the customer's ideas to match my professional view. With all other clients, you have to decide for yourself just how much you can and want to work in the sense of the customer, and thus, against your own profession.![Free vector business people](https://img.freepik.com/free-vector/business-people_53876-25444.jpg?t=st=1680790302~exp=1680790902~hmac=abada86fe3af8188870700f6de5a1df913d860c2becbe17660929ae104166456)