SEO: Typical Mistakes and How to Avoid Them
The path to a successful SEO is a rocky one already. Don't stand in your own way on top of that! Basically, the search engine is your friend. It wants to do the same thing you do. It wants to make relevant content visible, just as you want to make your relevant content visible. With this level of identity of interest, there has to be something we can do... The problem can be outlined quite easily. First, the search engine may have a different understanding of relevance than you do. Here, you can't do anything but rethink, as the search engine has the upper hand. Second, the search engine has to be able to identify the relevant content. Here, you can help a lot. Let's take a look at the typical mistakes that could be in the way of your SEO (search engine optimization).
Your Content is Too Short.Before the #uproar saying that a certain length was not defined, and so on, let's just look at the concept that Google communicates for the ranking. According to that, you should deliver content that answers the respective question given by the search term as detailed as possible. In the best case, your content is so exhaustive that no further searches are required. If you try to meet this requirement, it almost automatically results in a long text. As you can see from this older survey from the house of SerpIQ, the average of the first ten results is above 2,000 words, with the top 3 sitting at over 2.400. The same survey states that the average content length increases with the website's age. However, even with domains that are less than a year old, the ones with at least 1.500 words per content have the highest rankings. A lot of people like to object that "no human's going to read" content of this length. This might be true. But humans aren't the ones putting you on page 1 of the search results, the algorithm does. And it definitely reads content of this length.
Your Content is Like a Text Desert.So you wrote a long text. That's pretty good. This could get you to the upper ranks of the results. Unfortunately, in the end, the algorithm is not the only reader after all. Or, let's put it this way, the algorithm does not only look at the length of the content. [caption id="attachment_102269" align="alignnone" width="1024"] Even this, rather quaint, desert loses its appeal pretty quickly. (Photo: Pixabay)[/caption] The bounce rate is another important ranking indicator. When a visitor gets to your site, just to find himself in front of a text desert, he's likely to leave right away, driving up your bounce rate, which affects your ranking in a negative way. Logical: if your content takes five minutes to read through, but is left after 20 seconds, Google thinks it can't be as good and relevant after all. To avoid this effect, you should pay attention to provide a relaxed, reader-friendly environment.
- Don't use any excessively long paragraphs, but structure your content into smaller pieces. This makes it easier for visitors to scan the text, because - it's true - nobody reads through texts of that length. Aside from short paragraphs, also make use of structuring text elements, like lists, captions, quotes, insertions, and so on.
- Also, loosen up your text using images and illustrations wherever it's possible. This allows you to recapture the stray attention of the reader throughout the text.