Mike Obradovic April 20th, 2022

Most Popular Social Media Channels for Small Businesses and How to Use Them

It’s 2022. Whether or not your small business can benefit from social media is no longer a question. All of us understand how much social media benefits businesses, big and small. If you are not using social media in your marketing, you are missing out.

What Social Media Should I Use for My Small Business? 

The only question left for you to ask yourself is what social media platform you should choose for your business. And we are here to help you answer that question. Each of the major social media platforms has a specific way it works and engages. It’s important to choose the right one, especially if you can’t afford to cover them all.

The Big 5 Social Media for Small Business 

The five giants of social media for small businesses are Facebook, Instagram, LinkedIn, Twitter, and TikTok. The way social media for small businesses works is you either manage your social media on your own or hire a digital marketing agency or manager to do it for you. If you opt for the first one, here’s what you should know.

#1 Facebook Is Still Running High

Facebook is still the social media that generates the most revenue for small businesses. It has 1 billion users per day and convenient features like paid ads and marketplace. So, if you are going to choose just one social media for your business, choose this one. Pretty much anything can sell on Facebook from custom jewelry to candles to restaurants and services.

How to Use It

What’s great about Facebook is that it gives you lots of options. You can share updates on your business, new products, and promotions via statuses, photos, or videos. Use it for all of that and take advantage of its great targeting feature for your paid ads. As for how often you should post, you can post 2 times a week or even every other day for more engagement.

#2 Instagram Is Thriving

Instagram has a fast-growing user base and is thriving. It’s a favorite of young people - millennials especially. What rocks on Instagram? Visuals. It’s a highly aesthetic social media. You can post photos, videos, reels (very popular), and stories. It’s especially useful for businesses that sell fashion, cosmetics, jewelry, and stuff like that.

How to Use It

When it comes to Instagram, visuals are of extreme importance, as we said. Visuals are important in general but even more so on Instagram. So, make sure you have a beautiful and unique design that will capture the attention of viewers. Also, tell a story and include light and relatable stuff about your business and team members. Post around 3 times a week.

#3 LinkedIn Is Great for B2B Marketing

One of the best B2B marketing ideas to try out is Linkedin. LinkedIn is THE place to be for businesses and professionals and the great place to network. It’s the best option for B2B companies. It’s also the place where you can find top professionals to employ and where your employees can be your brand ambassadors and promoters.

How to Use It

As LinkedIn is a professional environment, the people and businesses that follow you there will want to see updates and info about business-related stuff. Keep your posts informative and educational and use this network to bring your business closer to potential customers but also employees. Share some tips and insights about your industry to show off your expertise. 

#4 Twitter Lets You Be In the Moment

With over 500 million tweets published daily, Twitter sure is one fast-paced environment. It’s where those clever, educated, and artsy types hand around and it can get controversial from time to time. Twitter stuff is also most likely to end up in the mainstream media as it’s a platform that often discusses current events and trending topics.

How to Use It

Similar to LinkedIn, Twitter is great for pushing out informational posts and news about your business. But you can also allow yourself some lighthearted and fun posts. Twitter is also a social media platform where posting multiple times a day is encouraged. Keep those tweets short and light and keep them coming!

#5 TikTok Is the Rage Among the Youth

TikTok is the most popular social media network for younger generations. And one with the best organic reach! If your target audience is the youth and you want to sell something to them, here’s where you should go. Create a TikTok profile but also engage in influencer marketing as the younger generations respond well to that. You can search people on Tiktok using a username or by scanning their QR codes, but if you don’t know how, the internet can help you find your target influencer for your business effectively.

How to Use It

Short, fast-paced videos rock on TikTok. That’s how you should craft your content. Posting frequently as well as using popular filters and sounds is also important. You can show anything there. From your production to packing and shipping products to how someone uses them. As for influencers, choose the ones your target audience likes and trusts the most. Write a TikTok content marketing plan to help your account grow.

Social Media Will Grow Your Business

Social media marketing can really do wonders, especially for a small business. It’s an investment that will pay off in many ways. Your business will be viewed as reliable and professional, you will reach increasingly more people, build a brand, and get more customers. You will see the ROI, you just need to be patient.

Don’t Be Afraid to Ask For Help

Another thing you’ll need in order to see that precious ROI is hard work. If you don’t have the time or the knowledge to rock your social media marketing, find someone who does. There are many digital marketing agencies out there that offer a hands-free service and bring their content writers, designers, social media managers, and AI tools for a decent fee. Don’t be afraid to ask for help!

Featured image by Adem AY on Unsplash

Mike Obradovic

Mike Obradovic is the owner of MA Team Marketing Agency, which offers its services to every small and medium enterprise to increase its visibility in the online and offline world. MA Team helps clients in harnessing the wide reach of the Internet by designing and developing web solutions that will help them in marketing their products to a larger audience.

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