Olga L. April 15th, 2022

Try These Strategies to Build your Brand Awareness on Social Media

Brand awareness on social media is crucial for all businesses, as it’s all about the reputation of the brand and getting the name out there. With brand awareness, you need to build a brand first, and give it its own identity and make it different to competitors in the same industry. Building a brand includes things from the name, slogan, brand message, brand colours and just the overall brand image that you are wanting to give. Once you have your brand built, you can then focus on brand awareness, through the power of social media.

Social media is a powerful marketing method when it comes to businesses and is key to building a reputation and gaining more engagement and potential customers from it. Brand awareness is a term used to describe how familiar people are with a brand and the products or services. It is essentially how memorable and recognizable the brand is. Of course, brand awareness on social media is important, as you want people to remember your brand when they see it on social media.

There are several brand awareness strategies that can be used to help build up the brand's reputation and make it memorable to people that see it on social media. We’re going to take a look into some of the brand awareness strategies that can be used.

Brand Awareness Strategy

The below strategies can be used to help increase a brand’s awareness on social media.

Brand Personality


You firstly need to make sure that you have a strong brand, as these are more memorable and have a personality of its own that people will remember. You want to give it a personality that is true to the brand and embraces the values of the business, as this will be seen by the audience. Make sure to keep it consistent with the brand and what you believe in, as this will help the brand's reputation overall. By having a brand personality, people can then relate to it and this will attract more of an audience and potential customers. 

Influencer Marketing

Another brand awareness on social media technique is to use influencer marketing. Every social media platform is full of influencers that create content, all focused on different things. This can be anything from food, fashion and electronics. If you can identify influencers that relate to the industry you're in, you can use them to promote the brand. These influencers can have thousands of influencers across all the social media platforms and therefore, their content reaches a lot of people. Of course, you want to make sure that the influencer fits in with the brand's values and what they stand for, as well as the interests too. You want to make sure you’re using someone who has an interest already in the industry, and not just someone random who doesn’t relate to it at all. This is a great brand awareness strategy for targeting the younger audience, who use social media on a daily basis.

Content Marketing


The next brand awareness strategy is all about content marketing, for social media and the brand. Make sure to increase the amount of content you are posting on social media, but also make sure it's high quality and creates engagement to followers. When viewers enjoy the post, they’re likely to interact with it such as like, share and comment on it, which all of this helps to increase the brand awareness. Their engagement then reaches other people, meaning other people will then view the posts too and explore the brand. 

Referral Programmes


You can use referral programmes with existing customers, as an incentive for them to refer the products or services to other people. This is a quick and excellent way to increase brand awareness, as you’re encouraging people to share the brand’s name, build up a good reputation and create more awareness from it.

Video Content


With most social media platforms now, you can create videos on them, which can be used to promote and create brand awareness. You can use video content to really show off the brand and its values, as well as the products and services. Good video content will be shown to users and with their engagement, it then helps to build up the brand reputation and increase the brand awareness. Videos are also a different type of content that you can create, which is really good for showing off the brand and drawing in people’s attention. For the best results, consider using an online video asset management solution to better organize and manage work on your videos.

Increase Social Engagement


When it comes to posting content online about the brand and products or services, you also want to make sure you’re creating engagement. It’s all good sharing content on the social media channels, but you also need to be engaging with others and potential customers. By engaging with others on social media platforms, it helps to build the brand reputation and helps to increase awareness, as other people may see these comments and interactions.

There are many ways to create brand awareness on social media and it’s so easy to do too. Social media is a free platform to use and it’s important to maximise the potential of this tool when it comes to brand awareness and reputation. 

Brand awareness is crucial for any business and will help it to become a successful business too. There are many great benefits to brands using social media, with creating brand awareness being one of them. No matter what industry the business is in, it’s important to build the brand first and then focus on the brand awareness and reputation of the business. The more brand awareness the business has, the more interaction, which then results in more people seeing the brand and creating more customers in the future. 

Brand awareness goes a long way on social media platforms, and with the way the current generation is going, social media will only become even more popular for brands and businesses to use, to help promote their products and services. There are many different brand awareness strategies that can be used too, with some even being free to do, so make sure to make the most of this great tool and build up a good name for the brand. 

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Olga L.

Olga is a Copywriting Director at AliDropship and Sellvia. Having graduated from the Faculty of International Business as an Advertising specialist, she puts years of her copywriting experience into making clear and informative guides, tutorials, and other educational materials for eCommerce newcomers worldwide.

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