Sanchita Mittal October 15th, 2019

The Protracted Review of App Store Optimization (ASO)

Earlier, the desire to gleam in the sight of the market lies at the sole end of manual marketing practices. The optimization was the coined term referred for verbal preaching and ranking in the traditional process. 

With the advent of technology, things begin to revolutionize and finally begins to fall in places in favor of an organization. The organization tends to move progressively, implementing the crucial steps of reformations in the field of technology. 

The organizations are implementing digitalized trends, in order to optimize their ranking on the Search Engine Result Page (SERP) through the means of Search Engine Optimization (SEO). The app development services bolters in inflating the ranking of the app and glean in the socio-digital platform.

What is App Store Optimization (ASO)?

The App Store Optimization (ASO) is a process of increasing the visibility of an application, in a diverse belvedere of the app store.

According to reports, there are around 2.46 million apps available on Android’s Play Store and 1.96 million apps on Apple’s App Store. Therefore, one can easily understand the completion lying amid the app owners to fight the odd numbers and rank at the top of the list.

The App Store Optimization (ASO) works in similarity with Search Engine Optimization (SEO). Where, the SEO aims to upgrade the ranking of a webpage in the result page of the search engine, redirecting the view to the company’s website.

Similarly, the App Store Optimization (ASO), bolster the mechanism related to optimize the result on play store and increase the visibility and ranking of the developed application.

Objectives of App Store Optimization (ASO):

The primary focus of App Store Optimization (ASO) lies in increasing the number of downloads of an application through the visible ranking in the application store.

 The Secondary point of focus falls on the additive terms related to burgeon the application and its related app development services. 

Let’s explore the expanded preview of defined objectives falling under the shell of App Store Optimization;

  • Escalate the online review, rating, and management of an organization.
  • Expand the business opportunities, with the people lying at the remote locations.
  • Burgeons the brand image and market value.
  • Increase customer engagement via push notifications and discussion forums.
  • Pushes the sale and productivity rate.

Distinct Methods of App Store Optimization:

The marketer available in markets move their own set of propagating methods for optimizing their results. The optimization of application can be carried out in two different distinct ways, based on the means of optimization used by an organization.

  • Optimization Through Keyword:

The keyword is one the major and responsible source to optimize the results and improvise the ranking. In Keyword Optimization, the keywords are inserted in the description and meta in an intricate manner to boost the ranking of the app on the app store’s search engine result page.

Therefore, when an appropriate and re-defined set of the keyword is drawn, it works in favor of improvising the results with the optimized solutions.

  • Optimization Through Engagement Rate:

Apart from Keyword, the results can be optimized based on several other factors such as conversion rate, engagement rate, location and presence time on the application.

The engagement on social media posts or keyword can be easily altercated in favor of a business and its respective growth.  The organizations are installing the use of various tools, catering to the hike in the rate of optimization. 

Dedicated Tips for Employing App Store Optimization to Ensure Gain in Business:

The above discussion has made a clearer attempt to the factors holding the responsibility for optimizing the results on the app store. The app development services boost the functionality of the developed application by an organization.

If the following tips are assimilated in the process for optimization of application, it can guarantee to ensure the rise in the scale of designed business.

  • Tip 1: Triggering Keyword

The inserted keyword should be triggering in nature, in order to rank through spontaneous action. One must consider adding the targeted keywords in the title, name of the application or descriptions of the designed application. The steps to process bolster in optimizing the value of an application and maximize the reach to the customer.

  • Tip 2: Descriptive Icon and Screenshots

The icon and graphics explaining the core move of an application should be creative enough to explain the functionality of an application, without the need to read the description of an application.

  • Tip 3: Length of Application’s Name

Limit the name of the brand in 25-30 characters, based on terms and conditions of the app store i.e; Google’s Play Store or Apple’s App Store. The precise name of an application enables the organization to gain optimized results adhering to the values of ASO.

  • Tip 4: Comprised App Size

The size of the application should lie in the range of downloadable assets, at the end of a terminal user. If the size is exceeding the average value or MBs, one must consider compressing the graphics and data swaddled in the application.

  • Tip 5: Regular App Updates

The organization should consider delivering the updates of an application at a regular interval, in order to remain in the top priority list of the customer with magnificent changes in the app’s outlook.

In Conclusion:

The app development services bolster in inflating the ranking of applications on an app store. The development of an application lies at the utmost priority of an organization in order to digitalize each move and gleam the business on the scalable app store.

Photo by Austin Distel on Unsplash

Sanchita Mittal

Sanchita Mittal is a content writer working with the search engine optimization team at Cyfuture. She likes to research in path-breaking ideas and innovations in the domains of App Development, AI, Big Data, Artificial Intelligence, software testing solutions, bpo services, and Cloud Computing. Her early experiments in Machine Learning include the fabrication of a wood carving router. Her avid interests include art, music, cuisine and a collection of over 700 novels.

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