Rob Smith October 11th, 2019

How to Build Your Brand through Website Design

Any website’s success and it’s brand image depend entirely on how its web design is, whether or not the designers took the utmost care in developing it.

The success, not the visual design, is determined by your beautifully designed site that includes usability and utility because your website is the image of your business and most prospective customers will visit your site online before they ever look into your company, it becomes inevitable that your website should be carefully designed. Failure to do anything could ultimately demolish the impression of your brand.

Website owners are judged not website users to be effective in designing the website. There are many factors affecting a website’s usability, and it’s not just about the style (how good it looks), but also about the function (how easy is it to use).  Usability and usefulness, not the visual design, determines the brand’s success or failure. Since the page visitor is the only person who clicks the mouse and thus decides everything, the user-centered design has been established as a standard approach to successful and profitable web design. After all, if users are unable to use a feature, it may not exist as well. 

When you create a site, your job is to get rid of the question marks— the user’s decisions need to be made consciously, taking into account the pros, cons, and alternatives. If the navigation and design of the site are not intuitive, the number of question marks will increase, making it more difficult for users to understand how the system works and how to get from point B to point C. A clear structure moderates visual clues and other easily recognizable connections can help users find their way to their goal. Even though the design itself is simple and intuitive, it is necessary for the user to search for the answer to understand what the page is about. This is what constitutes an unnecessary question mark. The task of the designer is to make sure the Making sure the number of question marks is close to 0.

Below let’s explore and understand some fundamental website design principles that are required for creating an effective brand.

  • Aim and Motive: – Good web design always addresses the user’s needs. Are your web visitors in search of information, entertainment, some kind of interaction, or a business transaction? Each section of your website must have a definite objective that can satisfy as much as possible a particular need for your website’s customers.
  • Communicate with the user: – people online tend to find data rapidly, so it’s essential to interact obviously and create it in such a way that it becomes simple to read and digest the data. Some efficient internet layout strategies include: organizing data with titles and sub-headlines, using bullet points instead of lengthy windy phrases. Try to keep your user requirements maximum in every project when you offer some service or tool to your visitors. The fewer customers need intervention to test a service, the more probable it is to be tried by a random customer. First-time visitors may be willing to pay for the service, not to fill out long web forms for an account that they may never use in the future. Let the customers visit the location and find out about your facilities without requiring them to share private data. Forcing people to register an email address in order to check the function is not sensible. Ideally, remove all obstacles, do not first involve subscriptions or registrations. To reduce incoming traffic, a user registration alone is enough of an impediment to customer navigation. All these help in improving your brand perception in the industry.
  • Manage to attract the Users’ Attention: – Since blogs provide both static and dynamic content; some user interface elements draw more attention than others do. Obviously, pictures are more appealing than the text — just as the phrases labeled as daring are more appealing than simple text. The only element that is directly visible to users is the word “free” that works attractively and perfectly, but still calm and purely informative. Subtle clues provide sufficient data for consumers to find out more about the “free” item. Focusing on particular regions of the site with mild use of graphic components can assist your clients to get from point A to point B without thinking about how it should effectively be accomplished. The fewer question marks prospective clients have, the more direction they have and the more confidence they can evolve towards the company’s brand. In other words: the less thought behind the scenes need to happen, the better is the user experience, which is first and foremost the goal of usability.
  • Make your features appeal:– Usually, modern web designs are criticized as guiding users with visually appealing simple done steps, large buttons with visual effects, etc. But from the point of view of the design, these components are not really a poor thing. Such instructions, on the upside, are highly efficient as they guide prospective clients in a very easy and user-friendly manner through the web material. It is a basic principle of effective user interface design to allow the customer to see obviously what features are accessible. How this is done does not really matter. What counts is that the material is well understood and the manner in which tourists communicate with the scheme is convenient which will then eventually increase your Brands awareness in the industry.
  • Make it Mobile-friendly: – Accessing websites from various phones with various screen sizes is now very popular, so whether your website is mobile-friendly is essential to remember. If your website is not mobile-friendly, either you can restore it in a responsive design (this implies that your website will adapt to distinct display widths) or you can create a devoted mobile site (a distinct website specifically optimized for portable customers Creating a lovely and functional website is simple, merely by maintaining these aspects of layout in mind.  You should have a website design that requires it to be reviewed or optimized or maybe you might be planning a blog and you’re trying to get the layout from the top. Either way, these basics of efficient web design can be more engaging, helpful, and enjoyable for the clients on your website.
  • Keep it simple – Users are seldom on a website to enjoy the design; in addition, despite the design, they look for the information in most cases. Aim for simplicity rather than complexity for convenience. From the point of view of the visitors, the best web design is a pure text, with no advertisements or other content blocks exactly matching the visitors to the query or the content they were looking for. This is one of the factors why it is vital for excellent user experience to have a user-friendly print-version of web pages. Always remember that the first impression is the last impression of your brand image in the industry so make it count! 
  • The testing process is iterative. That means you’re designing something, testing it, fixing it and testing it again. There may have been issues that were not found during the first round as users were virtually blocked by other issues.
  • Tests of usability always yield useful results. Either you will be pointed out the problems you have or you will be pointed out that there are no major design flaws that are useful for your project in both cases.

You can easily develop an aesthetic and functional website in accordance with the aforementioned principles of good web design. Without this base, traveling a long path would be hard. You can only think of success and a strong brand image with a clean and user-friendly design.

The usability of the website plays a vital role in a website’s success. Good usability helps provide visitors with a seamless experience and enhances their chances of success. It is one of the factors that distinguish a professional website from the rest. These are the usability characteristics that must be displayed by each website. It can help make your website and your brand a success.

Rob Smith

My name is Rob Smith and I am a website developer, marketer as well as the owner of two websites known by WebDesignCity and DigitalGoldman. Effective website design is certainly a future trend, it has several benefits and will have a major effect on your company's brand image. Companies will have to understand the fundamental website design principles that are required for creating an effective brand and stay ahead of the competition.

12 comments

  1. Website design is such an important part of building a brand. Fortunately, I love to design websites. The creative process is just fun for me.

  2. Thanks for the nice instructions about the initial steps that how to create a website. In this regard, I think MATLAB also will helpful for the developers.

  3. Thanks for sharing such a nice information, very useful for developers & Bloggers, keep posting this kind of article.

  4. Hi Rob,

    How easy it is to judge a website as soon as it appears in front of our eyes. You don’t like the boring and messy site’s. You would probably bounce back from those websites where you get confused about what to do.

    The website owner must firstly make a site looks good and the second ultimate goal is to make their audience understood.

    Clean and user-friendly design is what readers preferred.

    Thanks,
    Jeangam Kahmei.

  5. Hey Rob,

    Your article’s been interesting, but I think it needs some more meat. It would be really helpful if you provide some resources to guide us properly.

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