Alona Shalieieva September 22nd, 2021

How to Source Content for Your Website?

Modern businesses just crave traffic. Why? The apparent reasons are higher conversation and greater recognition within the Internet. 

In this regard, many consider content marketing as a powerful strategy, especially if they have a pool of loyal readers or visitors. Yet, writing content for websites requires time, effort, and funds. In particular, it applies to quality pieces that fulfill customer’s needs, answer their inquiries, and follow SEO rules. 

Many things to consider, right? Thus, websites outsource their efforts and apply effective strategies to find content for blogs on their sites.

Read on, and you will know how to get content for your website via different methods, both paid and free.

Importance of Good Content

Before all, content marketing is important for lead generation, users’ attraction, and communication. If the content is interesting for visitors, the people would remember the brand, its solution, or insights. The same applies to websites and blogs. Content is about adding to the authority and expertise that can be monetized. Considering these facts, it is no surprise that more than 50% of marketers identify this method as their top priority in marketing operations.

At the same time, for any website, it is vital to have quality content, as it makes people stick around. In particular, about 25% of people are convinced that poor content harms the blog’s credibility. 

Moreover, high-quality posts are crucial for the SEO game your website is trying to follow. Since Google updates and digitalization of communication, certain content is more suitable for search engines. 

It leads to the consideration of quality content as the one that will fulfill user’s inquiries, offer value, and show credibility or expertise. Besides, Google focuses on user experience, meaning quality pieces should be either comprehensive and helpful or detailed and focused. In this regard, SEO experts use free website content articles less and focus on writing content for other blogs for the sake of reputation and backlinks.

Yet, many would ask, “Where to get content for my website if I have a lack of funds and resources”? To begin with, you can become one of those free website content articles, collaborate with the writers, or use platforms. Each strategy would have its pros and cons. Nonetheless, if you want free content for your website, it means you would need to give something in return, in other words, sacrifice something. 

How to Get Content For Your Website: Ways to Source It

Digital marketing offers specific opportunities for business people on the Internet. Blogs need content and news to publish; marketing brands posts’ need places to be published. It creates a specific win-win situation for publishers and brands. If the requirements are set right, both are to get dividends. For you, a website manager or owner, it means you can even get free content for your website. 

In the digital world, content sourcing has become a technique that allows getting quality content for the website or blog without spending much time on content creation. However, it only sounds simple. Here is the list of the best methods that can help find content for blogs:

Allowing guest posts

The guest post strategy seems to be the most popular for content sourcing among website owners. Why? The website can set strict or flexible requirements for the publications and identify what it needs in terms of topics or publication focus. Such a method also allows you to manage the text, alter the links, and edit the piece. All power is in the hands of your website editors. Sounds great?

Yet, you need to have an excellent reputation, high traffic, and strong domain rating to attract the appropriate authors and get free content for your website. The proper writers work in a similar industry, have an audience, and some quality works. They are likely to produce high-quality content, attractive to your audience, and optimized for SEO.

Still, high requirements do not mean you would be saved from tons of low-quality posts. Thus, don’t forget to check links and plagiarism of the posts if choosing this method.

To start, you would need to make a “guest post page,” set your rules, and wait when authors or outreach specialists start biting.

Collaborating with other authors

If your website is not recognized and you need content to make it more visible, you can collaborate with other authors. How to get unique content for free or via exchange? Check these options: 

  • Contact the author and share exciting insights or stats so that the writer produces content for you.
  • Contact a promising writer and offer them a platform for their publication.
  • Contact the business looking for quality backlinks that will provide you a content piece.

These options allow you to exchange your insights, data, or reputation for quality, even unique content. At the same time, these actions require a lot of effort and can be supplementary to your primary content strategy

However, how to find the interested writers? Imagine you know some authors that have produced the content for similar websites. You may find them by comparing SERP or watching competitors. 

Then, analyze their social media or blogs; if the content is excellent, contact them via email or social media. In this regard, you can use email finders or extractors to find business email addresses in bulk on websites or LinkedIn. As writers usually work for several projects or websites, sending emails to their corporate address can be a good idea.

In the next stage, everything depends on your offer and communication. Before starting the conversation, consider the needs of their business and offer value. If it is a promising writer, offer coverage and a series of posts. In the case of insights, you can help with the report design. For a business, you can offer sponsored publication. Try to find a win-win strategy for all to get free content for your website.

Using platforms and working with agencies

Simultaneously, there are other options that can help you get the content. For instance, you can use platforms for cooperation with writers or journalists. In particular, you can resort to freelance platforms like Upwork, find the writers, and pay them for a content piece specifically designed for you. For sure, it will take time to find the right writers and funds to deliver them. 

Another thing is platforms for journalists and experts. There, you can have interviews with industry leaders and produce the content. It is likely to save you some time usually spent on the research.

Notably, you can refer to writing agencies that provide ghostwriting services. Writing content for websites is their job, so they are likely to produce high-quality posts. Yet, be ready that such assistance would be expensive enough. 

Moreover, the chances are that you would need to check the links that freelancers or other writers put into the text. Some of them use different posts to include the links they were paid to insert in terms of SEO. Why? Subject to uSER’s study on backlinking tactics, 10,4% of respondents use link insertion as the primary technique.

Relying on internal forces

Writing content for websites can start with your audience. For instance, you can create a forum on a subdomain or social media so that your audience would share their thoughts. It can become the place for content generation and social listening. On the one hand, you would source ideas for the posts. On the other hand, you would create a community that will help you.

Also, you can ask the most active people in the community to share their thoughts in the post. That way, you can invite your readers to publish quality posts or start a writing competition with a prize for the best writer. Your job would be just to edit the content pieces. 

Lastly, many marketers use digital content software to optimize their work. Such software is to add to the creation of the content. For instance, some apply content generators. Unfortunately, they cannot produce high-quality pieces and require editing. Yet, it can generate a good intro for an article.

Others have constructors for images and infographics that allow creating visual content without designers’ help. These options are not for sourcing the content. However, if used properly, they can significantly help you in editing and content creation.

Alona Shalieieva

For the last three years, I have been working as a Customer Support Representative. Being a tech expert, I am fond of helping customers resolve their issues. Along with that, I improved my skills as a tech writer. I am skilled in email marketing and lead generation niche and can explain in simple words any complex topic.

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