James Riddle December 26th, 2019

7 Ways to Increase WordPress Blog Traffic by Updating Your Content

Are you searching for ways to drive more traffic to your WordPress blog? Have you thought about creating fresh content to boost traffic and user engagement?

If you already have a lot of content, all you need to do is update and improve it to earn more traffic.  Consider using these seven tips to increase WordPress blog traffic by updating your content

1. Have a regular posting schedule 

The first tip is to simply blog more frequently. Brands that post blogs regularly tend to grow their audience much quicker than those who don’t. No worries if your website mostly consists of static content. Adding a Blog or News section can beneficial for everybody. Here are some useful ideas for crafting a compelling company’s blog: 

  • Create an effective and attention-grabbing title. You can use blog name generators that suggest the most relevant blog names based on the keywords you enter.  
  • Use different types of articles such as tutorials, how-to guides, listicles, checklists, industry news, inspirational stories, product reviews, FAQs, beginner guides, and step-by-step guides. 
  • Make content that is comprehensible and resonates with your audience.
  • Keep the topics fresh and up-to-date.

2. Use keywords 

Use keywords in your website’s tagline, content, and tags. When drafting your keywords, don’t think about how search engines will consider them, but rather what users should google for your content to pop up. Use these tips to do proper keyword research:

  • Learn the actual search phrases (and their variations) that users Google.
  • Find the most popular content on the topic and see the keywords they’re using.
  • Optimize keywords for your customers, not for search engines.
  • Use long-tail keywords, phrases that are very specific to the topic of your blog.

When you create high-quality educational content that is helpful to your readers, you naturally improve your SEO. Frequent blogging positively helps SEO efforts, too. Updating your blog regularly allows search engines to see the activity of your website. 

Avoid using too many keywords and don't overspam. Extensive use of keywords can make your content clumsy and hard-to-read. Moreover, Google may consider your content keyword staffed and lower down your site’s ranking. 

3. Use appropriate tags and headlines 

You can group related posts together using tags. Tags allow readers to see quickly what a post is about and find related blogs. When you attach appropriate tags and categories to your post, users can find them in the WordPress Reader. Be careful not to use too many tags, though. If you use more than 15 tags or categories, your post might not get featured in the Reader. 

Creating traffic boosting headlines is another effective strategy. Headlines help your customers to determine whether they want to read your blog or not. They are also used by search engines when they evaluate and rank content based on headlines. Keep your headlines short – from 7 to 9 words is a good range.  Don’t try to stuff your headline with keywords, use them naturally. Cathy headlines usually contain numbers and power words (such as new, free, instant, etc.)

4. Manage comments 

Read and manage comments on your blogs. A good comment management strategy allows you to boost your engagement and traffic.  As a website moderator, your number one priority should be creating and maintaining a safe environment for your site’s visitors. Identify and control blog comment spam. Off-topic remarks, profanity, and repeating messages distract readers and have the potential to cut down engagement. Try using SMS verification plugins to avoid loads of bots’ comments. Another option is to research and install WordPress anti-spam plugins.

5. Employ internal and external links 

Another way to drive more traffic to your posts is through linking.  Internal links are links within a post that lead a user somewhere else on your website. Internal links make your website look more user-friendly and useful. When you have a lot of well-thought internal links within your content, your website becomes much easier to navigate through and more engaging. Also, internal links make people stay on your website longer. The more time they spend exploring your content, the more they familiarize themselves with your brand. And finally, internal linking boosts SEO by helping search engines to better index your website. 

External links, on the other hand, lead to a site outside of your own domain. Linking to other well-trusted and reliable sources can build relationships, increase your reach, and your digital footprint. It also is an indicator that you care about your readers since you help them to explore the subject more. 

Don’t forget to always check links and get rid of the dead ones regularly. 

6. Update graphic content 

Images, infographics, and graphs can be traffic boosters, too. Replace stock images and create original visual content that supports your narrative. Likely, there are so many resources to create original graphics and to make an infographic. When you add a screenshot, make sure it displays the latest version of the website. Visual elements make your blog more engaging and easier to read. 

7. Share your content  

Use social media as a platform to alert customers about your new content and drive more traffic. To make it easier, you can set up an automatic share of new blogs to Facebook, Twitter, and LinkedIn. There is also a feature to re-share your content if you have a Premium or Business WordPress account. Reddit is another useful platform to spread out your content. You can also send out blog updates in your weekly newsletter via email.  

Bottom line 

Starting a blog in WordPress is not much of a problem these days. The challenging part is driving more traffic to your blog. Likely, the content itself can be created and updated in a way that’ll boost your site’s engagement and traffic. When crafting your blog post, use traffic boosting links, keywords, tags, and headlines. Post blogs regularly and create them with your readers in mind. Don’t forget to constantly improve your SEO. The more users visit your website, the higher your rank in search results. Make sure you follow these to skyrocket your blog’s traffic!

Photo by Luke Chesser on Unsplash

James Riddle

James Riddle is a multi-topic writer passionate about new technologies, marketing trends and branding strategies. He is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That's why James develops and improves his skills throughout the writing process to help and inspire people.

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