Noupe Editorial Team July 29th, 2009

35 Inspirational Shopping Cart Page Designs

Shopping carts are an integral part of the online shopping experience. E-commerce designers face challenges in creating an attractive, yet user-friendly, website that will provide customers with a pleasant purchasing experience.

In this post we will feature 35 online shops that have well-designed and appealing shopping cart pages. These pages are what visitors will see after choosing the items that they want, and just before beginning the checkout. Well-designed shopping cart pages can help to increase conversions and minimize abandoned carts by shoppers who change their minds.

Chop Shop

Shopping Cart Page Design

Ooga Zone

Shopping Cart Page Design

Nine West

Shopping Cart Page Design

Nike

Shopping Cart Page Design

REI

Shopping Cart Page Design

TOOBYDOO

Shopping Cart Page Design

Crate & Barrel

Shopping Cart Page Design

House Industries

Shopping Cart Page Design

JAQK Wine Cellars

Shopping Cart Page Design

Kansas City Steaks

Shopping Cart Page Design

Abercrombie & Fitch

Shopping Cart Page Design

Nestliving

Shopping Cart Page Design

Red is White

Shopping Cart Page Design

Mouse to Minx

Shopping Cart Page Design

Cacties

Shopping Cart Page Design

Urban Originals

Shopping Cart Page Design

Russell & MacKenna

Shopping Cart Page Design

Lane Bryant

Shopping Cart Page Design

Nort Berlin

Shopping Cart Page Design

The Sak

Shopping Cart Page Design

Acne

Shopping Cart Page Design

Lucky Brand Jeans

Shopping Cart Page Design

TasteBook

Shopping Cart Page Design

Brio

Shopping Cart Page Design

Anna Scholz

Shopping Cart Page Design

Steve & Co.

Shopping Cart Page Design

Mohawk Paper Store

Shopping Cart Page Design

Hard Graft

Shopping Cart Page Design

Nicholas Deakins

Shopping Cart Page Design

ShopRush

Shopping Cart Page Design

Dirty Coast

Shopping Cart Page Design

Victoria’s Secret

Shopping Cart Page Design

Ginger Pup Lane

Shopping Cart Page Design

Bridge55

Shopping Cart Page Design

Design by Humans

Shopping Cart Page Design

Author: Steven Snell

Steven in a web designer and freelance blogger. He also runs CartFrenzy, a gallery that showcases excellence in e-commerce web design.

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37 comments

      1. Exactly!!! threadless.com is one hell of a nice e-commerce site.

        This WordPress theme was made using WP e-Commerce + Thematic and was inspired by threadless.com – what totally rules about this was that threadless.com contributed a $100 voucher to Jan the winner :)

        http://www.instinct.co.nz/threadless-thematic-challenge-winner/

        Another site that should be here is panic.com/goods which has a cool drop shop.

        The two sites here that really impressed me
        1) OOGA ZONE
        2) Nike

        Both totally cool…

  1. I don’t get it, where are the big guns ? It’s comparatively simple to design an “add to cart” ecommerce page where you can only change quantity. Dell (complexity), Tesco (loyalty) and others are clearly the inspirational ones !

  2. Maybe it’s just me but I’m not really impressed by any of these except the British Hair Supply and Kansas City site. All the others are uninspiring and don’t really catch the users attention in my opinion.

  3. Being both a designer and a coder, I think the trick is to do something attractive and pleasing while still making it usable.
    As Steve Krug says, reinventing the wheel (challenging accepted conventions of shopping carts, in this case), makes sense only if you really understand the value of what you’re replacing.
    Two additional things I’d like to see:
    1. Technology these were built on (sometimes this plays a bigger role in design than it should)
    2. Cart abandonment stats for each cart listed; that would really let us know which one not only looks good, but functions efficiently, as well..

  4. Thanks Steven for the excellent roudup, so fresh and inspiring.
    I am glad many of our readers found this post interesting, we hope Steven could dedicate more posts for Noupe :)

  5. My vote:
    1) OOGA wins on awseome usability, its been a while since I’ve been impressed by an e-Commerce innovation in design and these guys did it for me.

    2) Nike comes second but only really because I clicked on Nike second. Its not hugely innovative but it is very nice :)

  6. Thanks for sharing this great list, I have just started designing an e-commerce shop and this has given me some inspiration for when I get to the shopping cart page.

  7. We are looking for new techniques for our online store and your list has many sites that are fresh and uses different concepts.. I thank you for your time to harvest this list.

  8. Very Nice list of themes. Although most of them are nice looking. First one is really impressive. thanks for such a useful list :-)
    Cathy

  9. I’ve been a reader for a long whereas, however that is my first time as a commenter. I simply wanted to say that this has been / is my favorite replace of yours! Sustain the great work and I’ll carry on coming back.

  10. I’ve been in out in the Nike website and I’d have to agree that their shopping cart system is superb! I have seen a lot of ecommerce shopping cart builders and not all of them really offer good solutions considering the price. Good list! Thanks!

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