User Experience Design: How to Do it Right
We know that the customer is always right. However, this motto is often neglected costing website operators a lot of money that could have been better spent. No matter what industry your company is in, the customer should come first in each marketing strategy. You can optimize your sales only with satisfied clients. But customer satisfaction is very fragile, especially in the digital world; your competitors are only one click away. This requires a stronger focus not only, but especially on customer satisfaction and service. The same applies to online shops and any other web-based businesses. Not only products, processes, etc. have to be optimized, but also the user experience design. We'll tell you what is meant by that and how to do it…
What is User Experience Design?The concept of user experience design focuses on the interaction between the website and the customer ensuring a fast and pleasant process. The success of a website largely depends on user experience (UX) design, which is not surprising really. Only if customers have a good experience with a website, they'll develop the confidence to take the next step.
The User Experience ISO 9241-210The term user experience is defined in ISO 9241-210 that was introduced in 2010. © Copyright Karsten Nolte - http://www.karsten-nolte.de ISO 9241-210 describes user experience as follows:
"Person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service. Note 1 to entry: User experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use. Note 2 to entry: User experience is a consequence of brand image, presentation, functionality, system performance, interactive behavior and assistive capabilities of the interactive system, the user's internal and physical state resulting from prior experiences, attitudes, skills and personality, and the context of use. Note 3 to entry: Usability, when interpreted from the perspective of the users' personal goals, can include the kind of perceptual and emotional aspects typically associated with user experience. Usability criteria can be used to assess aspects of user experience."