What We Can Learn from the Color Palettes of 10 Top Websites
Guest Article by Tim Brown - Web designer and SEO Specialist for Hook Agency – Minneapolis Web Design. When you take a close look at the ten most popular website color schemes in the U.S., you'll notice some patterns- some ways of dealing with color and white space that can inform your design sensibility. These companies wield an inordinate amount of capital, nd can pay marketing professionals designers and market researchers to A/B Test, design, and optimize their sites at this point in their company life-cycles. There is also something to be said about their ability to get the success, and the role design has played in that. Imagine a world where Google was dark purple and had a big yellow "I'm feeling lucky" button at the onset, perhaps we'd have an entirely different internet today. Perhaps Alta Vista would've turned into the meeting hub of the web and would’ve pulled the ridiculous amounts of money from ads that Google does. Here’s the internet giant's color palette as it stands today with HEX and RGB Values:
Here are the top 10 U.S Websites right now, and the colors they use.1. Google's color scheme and several other top brands go colorful, are unafraid of coming across as friendly and light-hearted. 2. Amazon's color scheme keeps it formal with it's blue and has a lot of freedom to demonstrate excitement on call-to-action buttons with its version of a deep yellow. 3. Yahoo's color scheme is bold and straightforward and their website is still incredibly popular though it's primary color, a rich purple, is statistically preferred mostly only by women. 4. Facebook's color scheme utilizing blue is one of the most basic but yet intelligent choices as it is hard to imagine a world where it's user interface color was orange. This color lends itself to a tendency to relaxed surfing where you lose track of time, likely you’ve heard, blue is said to elicit trust and make people feel calm. 5. Youtube's color scheme utilizes an excitement-inducing red, which plays to Youtube’s benefit potentially keeping people revved up to watch their next video, as red is associated with excitement. 6. Ebay's color scheme goes the route of the almost Google-esque bright colors, perhaps yanked right from Google in the early days. Microsoft has a four-color scheme like this as well, and it makes you wonder; what is the significance of these colors – we'll get into this more below. 7. Wikipedia's color scheme goes simple with a lot of whitespace and sparingly uses this light blue for backgrounds - and a more common blue for links. 8. Twitter's color scheme creates the same type of impression, albeit a little brighter than Facebook. However, Twitter has given individuals the ability to control the colors a visitor sees when visiting their profile, allowing a custom look. Mind you, it hasn't gone to the extremes MySpace did when it let everyone put up spinning gifs all over their profile, which turned MySpace into a steaming pile of internet history. 9. Reddit's color scheme includes the laid back ubiquitous blue of these other top brands but drops in a splash of in-your-face red. 10. Live.com - Microsoft's color scheme once again brings up these four colors, not that much different from Google and Ebay. Did these guys all have the same branding agency, or are they on to something?
If you think the three similar color schemes in the top 10 websites are a coincidence - think again.From CBC's “Under The Influence" the four colors used in Google, Ebay, and Microsoft's color palettes imply the following meanings.
- Red suggests action
- Green calls to mind freshness, vitality
- Yellow makes us think of fun
- Blue indicates security, trust, productivity
- A Workplace with green prominently featured has that it results in less absenteeism due to illness.
- People will gamble and make riskier decisions if surrounded by the color red.
- Xerox changed their logo from a conservative blue to a bold red recently after they started offering diversified technology like printers, scanners, faxes and imaging equipment. They wanted to change their image, and red suggests action, and it fit their new and more aggressive strategy.