Mehul Rajput November 22nd, 2019

Why is Mobile App UX Design Important for Startups

Now developing a visually appealing mobile application is not enough at all. To build your mobile app successfully, you must remember designing it with UX for sure. Considering UX while designing and developing a mobile app is a common process for the developers. 

Hence, if you ask a developer regarding it, he/she will say that it’s a natural part of their app development. So, the question is why don’t they keep the user in mind while designing an app?

Mobile apps are more in demand these days. Thereby, they must be simple, practical and engaging, and visually stunning. The app’s usability has always a direct effect on brand reliability and income.

Every business can invest in building a rock-solid mobile product. Startups can even utilize it as an excellent plan for increasing visibility, reaching new potential clients, building a promising marketing channel, and spreading brand awareness.

Nevertheless, sometimes, they don’t get a scope of communicating the main intent behind an app as they don’t have the precise presentation. And this is where UX (User Experience) plays its role as an important element of every app’s success. It helps a startup maintain the pace, taking its business to a great level.

What is Mobile App UX Design?

According to the UXPA (User Experience Professionals Association), it’s a field that contains elements which build up the interface, incorporating visual design, layout, sound, brand, text, and interaction.

Although it may appear self-explanatory, usability is one of the prime elements of mobile app UX design. This monitors an app’s basic functions and checks how simply it can achieve them.

Since mobile app UX design focuses on users, designers look after the issues to make sure that they can build a user-friendly app. If users don’t find what they are seeking, they will assume that there is a navigation or search bar for searching.

Hence, you should offer these both functions so it becomes simple for users to find, irrespective of how much technically savvy they are.

Significance of Mobile App UX Design for Startups

It’s evident that UX is a crucial element of a mobile application that helps users shape an authentic evaluation of your business.

From business ventures to entrepreneurs, the lack of consideration in creating poor UX design can lead to big damage to the brand that you can imagine.

Particularly, if we talk about startups, this can be seen most. Since they need to create an ideal graph to have higher user retention, UX plays a vital role in this.

Let’s dive into more details and discuss the significance of mobile app UX design for startups:

1. It deals with brand recognition

You definitely want your business brand to be identified and remembered by your target audience, right? Well, a rock-solid UX design would amazingly handle it. People generally remember and come back to the services which satisfy them.

So, how can you make your modern users happy? Aside from services which handle the issue, you should be the service which takes care of how the modern users feel. Continuously overhaul and upgrade your app, understand your customer requirements and fulfill their demands.

2. It improves user satisfaction

Creative design, helpful and engaging content, and simple navigation – all of these make users return to your app to use it repetitively. Happy clients result in more downloads and amazing ratings. If more people use your app, they will use your services more.

In addition, happy and satisfied clients always come back and that’s also amazing for your income and client retention rate.

3. It brings long-term success

Until you try something, you don’t know what precisely works for you. And here comes the prototyping and testing into play in the context of UX. These functionalities go ahead of coding and have an intense impact on the popularity of the app with the users.

Presently, you need to keep in mind that UX is a constant, dynamic procedure which is not something you do only once and then relax to enjoy the perks. To reap long-term success, brands and developers should dedicatedly update and change their design on a continuous basis.

Understanding users’ feedback and tweaking your app’s design according to their tastes will help developers satisfy the users regularly.

4. It is beyond branding

According to our experience with clients, one of the crucial issues reoccur in intervals is to keep up a balance between developing a great product and creating usefulness in its utmost frame.

Taking the example of famous sites into account that assumed control already useful product among clients has always been greater as far as UX aside from various tweaks. It’s evident that simplicity has an important role in bringing more power and grace to the user experience.

For example, Facebook assumed control MySpace based on easier UX design that users find simple to deal with. Always ensure while designing user experience for your mobile business application ranks great and develop with important features as it elevates your brand in the market.

5. It helps understand your user requirements

Every accomplished application starts with a detailed study of the requirements and choices of clients.

Hence, you can concentrate on all your resources on the target users, acquire an intense insight into what is required from your business, and know how to provide the best services to your clients. Realizing and meeting the requirements of your users helps change it into promising clients and improved sales.

6. It saves both money and time

If you spend your effort, time and money in mobile app UX design, your app will surely be noticed by users. And if you work more on it, the users would discover lesser backlogs and issues in it.

A perfectly designed active app will not require a lot of enhancements and a continuous time investment in troubleshooting the non-active elements. That saves not just the time of the team of developers but also your pocket.

7. It’s a game-changer for startups

To make your business app different among all mobile apps, you should have a robust visual identity. And it is an amazing approach for startups to create an appealing impression and drive lots of engagement.

Thereby, your designers should craft your business app with UX primarily. As mentioned before, it’s a multi-faceted concept which comprises of components like sound, text, brand, colors, layout, interaction and text, bringing them together in a single frame. It describes people’s emotions and reactions when they use your app.

Hire the Best UX Designers Around

Since your startup needs a stunning visual identity, you must employ the best UX designers around. The professional UX designers make sure the app offers the best service promised by you. They design the wireframes and layout prototypes.

Nevertheless, before they involve in the design task, UX designers do a comprehensive study to know their audience personally, so they can understand their specific requirements in the procedure.

Moreover, the UX designers design user personas and perform detailed analytics by building storyboards and recognizing various roles. As a result, they build a mind map and a responsive design prototype which meets the requirements and preferences of their target audience.

The Final Say

Hire a trained UX designer to obtain greatness across the user experience of your mobile business app and understand well that a product will certainly revive both intellectual and emotional response based on how the product feels and performs.

The trained UX designers work across major areas of mobile app development and they have great work experience in creating seamless user experiences.

With the help of the industry-best UX designers, some companies assist start-up businesses in acquiring a better understanding and advancement of a mobile app which is easy to navigate and use. Their masterstroke expertise will possibly help you update your business plan against all scopes with a clear mobile biological community and an astounding range of features in an organized manner.

Photo by Rob Hampson on Unsplash

Mehul Rajput

Mehul Rajput is a CEO and co-founder of Mindinventory, a software development company that provide web and mobile app solutions from startup to enterprise level company. His role involves heading the operations related to business and delivery with strategic planning and defining road-map for the future. He's an avid blogger and writes on web and mobile technologies, startup and business.


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  2. I couldn’t imagine anything better than to find out about How Your Education Can Prepare You to Mobile App UX Design Important for Startups thanks.

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