Andreas Hecht January 21st, 2015

For Your Blog Only? Think Again! These 35 Global Brands Use WordPress as CMS

WordPress has become far more than just a blogging software. Even large and highly complex sites with millions of visitors each month can be realized with this flexible solution created by Automattic. The worldwide success of the free content management system seems unstoppable. About 60% of all websites using a CMS run on WordPress – with an upward tendency. WordPress is the only CMS gaining market share at high speed, whereas all other systems stagnate or even lose on market share. But this is not just a coincidence; WordPress is easy to use and offers endless possibilities for developers. With proper configuration, WordPress can handle millions of monthly visitors easily, which is one reason why even large and well-known brands rely on WordPress. In this article we will show you a selection of global brands that use WordPress as their CMS. 35-world-brands-on-wordpress_weltmarken-wordpress

Prejudices against WordPress

WordPress is often said to be mainly a blogging software and not suitable for large projects because it is not a real CMS. The following examples prove this statement wrong. Each website has millions of visitors each month. The level of complexity varies, however. But these highly complex sites actually exist.

1. Vogue USA

35-world-brands-on-wordpress_vogue-us Vogue USA relies on WordPress | Link to the website: Vogue USA

2. Reuters Blogs

35-world-brands-on-wordpress_reuters The news giant Reuters uses WordPress to power its high-profile blog section | Link to the website: Reuters Blogs

3. Time Magazine Online

35-world-brands-on-wordpress_time-mag TIME – Time Magazine Online | Link to the website: TIME

4. The Official Website of Sweden

35-world-brands-on-wordpress_schweden Sweden's official website | Link to the website: Sweden

5. Usain Bolt

35-world-brands-on-wordpress_usain-bolt The world's fastest man also relies on WordPress | Link to the website: Usain Bolt

6. open.NASA

35-world-brands-on-wordpress_nasa And NASA chose WordPress | Link to the website: open.NASA

7. Google Ventures

35-world-brands-on-wordpress_google-ventures The venture capital arm of Google | Link to the website: Google Ventures

8. The New York Times Company

35-world-brands-on-wordpress_new-york-times-company The corporate website of the New York Times Company, publisher of 2 U.S. national and 16 U.S. regional newspapers | Link to the website: New York Times Company

9. General Motors - Fastlane Blog

35-world-brands-on-wordpress_general-motors-fastlane GM's Fastlane blog features current and future projects | Link to the website: General Motors Fastlane

10. Sony PlayStation

35-world-brands-on-wordpress_playstation-blog The official U.S. Sony PlayStation blog | Link to the website: Sony PlayStation Blog

11. Katy Perry

35-world-brands-on-wordpress_katy-perry-website Katy Perry's official website | Link to the website: Katy Perry

12. TechCrunch

35-world-brands-on-wordpress_techcrunch A leading technology online magazine | Link to the website: TechCrunch

13. BBC America

35-world-brands-on-wordpress_bbc-amerika BBC America also uses WordPress | Link to the website: BBC America

14. Star Wars News

35-world-brands-on-wordpress_star-wars-news On WordPress you must rely | Link to the website: Star Wars News

15. Coca-Cola France

35-world-brands-on-wordpress_coca-cola-france Coca-Cola France relies on WordPress | Link to the website: Coca-Cola France

16. Beyoncé

35-world-brands-on-wordpress_www.beyonce Beyoncé's official website | Link to the website: Beyoncé

17. The Harvard Business Review Network

35-world-brands-on-wordpress_harvard-business-review The Harvard Business Review network | Link to the website: Harvard Business Review

18. The LinkedIn Blog

35-world-brands-on-wordpress_linkedin-blog The official blog of LinkedIn | Link to the website: LinkedIn Blog

19. The Xerox Blogs

35-world-brands-on-wordpress_xerox-blogs The Xerox blogs | Link to the website: Xerox Blogs

20. The Rolling Stones

35-world-brands-on-wordpress_rolling-stones The Rolling Stones also rock with WordPress | Link to the website: The Rolling Stones

21. Sylvester Stallone

35-world-brands-on-wordpress_sylvester-stallone Rambo Sly Stallone rock(y)s with WordPress | Link to the website: Sylvester Stallone

22. 9to5Mac

35-world-brands-on-wordpress_9to5Mac The most famous Apple news site loves WordPress | Link to the website: 9to5Mac

23. UPS's Upside Blog

35-world-brands-on-wordpress_upside-blog-ups The official UPS blog | Link to the website: Upside Blog

24. MTV News

35-world-brands-on-wordpress_mtv-newsroom The official MTV blog | Link to the website: MTV News

25. Matt Mullenweg

35-world-brands-on-wordpress_matt-mullenweg Not surprising: Matt Mullenweg – the brain behind WordPress | Link to the website: Matt Mullenweg

26. Forbes

35-world-brands-on-wordpress_forbes The official Forbes blogs | Link to the website: Forbes

27. Sony Music

35-world-brands-on-wordpress_sony The official Sony Music site | Link to the website: Sony Music

28. Facebook Newsroom

35-world-brands-on-wordpress_facebook-newsroom In the Facebook newsroom you will find recent news and announcements | Link to the website: Facebook Newsroom

29. The eBay Blog

35-world-brands-on-wordpress_ebay The official eBay Inc blog | Link to the website: eBay Blog

30. Nokia Conversations

35-world-brands-on-wordpress_nokia-microsoft The Nokia Conversations blog – now part of Microsoft | Link to the website: Nokia Conversations

31. PHILIPS DirectLife

35-world-brands-on-wordpress_philips The PHILIPS DirectLife blog | Link to the website: PHILIPS DirectLife

32. The Mozilla Blog

35-world-brands-on-wordpress_mozilla-blog Mozilla's official blog | Link to the website: The Mozilla Blog

33. Wallstreet Journal Law Blog

35-world-brands-on-wordpress_wall-street-journal The law blog of the Wallstreet Journal | Link to the website: Wallstreet Journal Law Blog

34. SAP News Center

35-world-brands-on-wordpress_sap SAP News Center | Link to the website: SAP News Center

35. Smashing Magazine

35-world-brands-on-wordpress_smashingmagazine The world's largest and most famous design and development magazine for web workers | Link to the website: Smashing Magazine

Your Turn…

Global brands use WordPress as CMS mostly for blogs or magazines because these sites are more comprehensive and complex than the regular company website. Smashing’s chief editor, Vitaly Friedman, gave an insight into the work on the magazine, and pointed out how complex the magazine structures already are. Our colleague Vladimir Simovic interviewed the brains behind the technology of the Smashing Magazine. His article provides a deeper insight into the complexity of the website, if you are able to read German, that is ;-). Do you still believe you can’t realize your project with WordPress? Take another look at our examples…  

Andreas Hecht

Andreas Hecht is a journalist and specialist for WordPress and WordPress Security. He roams the web since its inception. He has published an ebook on WordPress Security, which you might want to take a look at.


  1. I thought the same, but I am running a stock portal which is developing rapidly and the WP “blog” format is not sufficient enough now and still thinking about changing the platform. But do knot know what CMS should i choose

  2. WordPress is so versatile! I think you should include a WordPress site that has been turned into an online academy or membership site.

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