Google's Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed. Content marketing became the next big thing - a strategy I would have thought that was patently obvious. High-grade content, be it articles, videos, podcasts or infographics, proves to be the solution. Content like this needs no unnatural link support, instead builds backlinks automatically - because of the quality of it.
Content marketing still an be used as a form of advertisement, but more in the form of product placement to certain solutions. People usually do not tend to search for a product, say a drilling machine. Instead they are most likely searching for a solutions that will help them get a hole in a wall. POssible solutions will then be talked about and evaluated in our modern times of social discussions. If your content is helpful and supportive to the community, it is likely to be shared and spread across the net.
Today we have curated 20 resources we think to be essential to know when it comes down to content marketing. If you've worked yourself through all these pieces, you'll be up to speed regarding the SEO standards of 2013.
10 Content Marketing Videos To Get Going
01 / What is Content Marketing?
For starters you could dip your nose into this short, yet to the point introduction to general content marketing strategies. What does the word mean?
02 / Content Marketing and the Power of Story
The video "Content Marketing and the Power of Story" tells a plain truth: Content marketing is nothing new. A timeline shows the history of content marketing. Already more than 100 years ago, brands tried to tie consumers by the use of great content. No wonder, that, starting with the Internet, these efforts grow in numbers and success. The biggest successes are dissected.
03 / Coca-Cola Content 2020
Coca Cola Content 2020 stands out from the crowd and thus gets often cited as a best practice. The brand focusses on „Storytelling“ or „Brand Stories“ as well as connecting to customers on all of the available channels as soon as they get available. Stories are categorized, the brand's content strategy gets spread out in front of you.
04 / Content Marketing
Assume there is a problem that needs a solution. You don't know the problem, but could of course use Google's autocomplete to get an impression of which topics and combinations are oftentimes searched for. After that, you'll check the keyword quality and start creating the most promising content. No wonder blogs are frequently on the top spots.
05 / Content Curation & The new Content Strategies That You Need
Create interesting content that is not only consumed by your visitors, but also shared through their social channels. Content like this is typically of a curative nature. Research a list of the most beautiful, relevant, interesting (put in other adjectives here) content and create a single article from it. You spare your visitors quite some time, they would otherwise have had to spend themselves with searching and evaluating content. Take the post you are reading right now as a probated example ;)
06 / How to Build and Operate a Content Marketing Machine
Don't let the sound quality of this video scare you away, although it will be hard not to. If you manage to stay, you will not get disappointed as the almost one hour of content offers a wide variety of relevant topics, such as lead generation, types of content, sales cycles and matters of continuous content production.
07 / Content Marketing Advice and Tips On Strategy
This video focusses on activities and strategies of content marketers. Strategy covers aspects of analysis, ideas, social media and concepts. Activities are seen in running blogs, guestblogging, public relations, infographics and white papers, as well as still and running images.
08 / 5 Steps to Effective Content Marketing
Maximum feedback and maximum result is what this massive over one hour long video promises you to be able to achieve if you stick to the advice. There is no shortage of examples, experts have their say, infographics are shown.
09 / How Long Does It Take For Content Marketing To Work?
To reap the fruit of your content marketing labour is not a matter of quick shots. Instead you'll need loads of patience and perseverance. It will take you well over a year until first results might become visible. This depends on how consequently you pushed out content and how great that content turned out to be. Success is the result of hard work over a long period of time, quantity as well as quality.
10 / Marketing Cloud: How to Create a Killer Content Marketing Strategy
Experts have their take on the question of what makes killer content and how to create it. They have a pile of examples and best practices to show. Here, the communicative aspect gets some emphasis.
10 Content Marketing Articles To Keep You On Track
01 / Content Marketing
Customer don't want drilling machines, they just want holes in their walls. This articles gives you access to seven free ebooks, covering topics such as Google Authorship, first steps to content marketing, creation of content or effective promotion strategies.
02 / How to Build and Operate a Content Marketing Machine
The Daily SEO Blog
Toby Murdock explains a thing he calls the Content Marketing Machine using an infographic. He starts out by defining targets, laying out a plan and putting together an appropriate team. Then the brain storming starts before content is produced. Murdock supports the structured approach using an editorial calendar for even finer grained publication strategies. Distribution, with additional support by third parties, rounds up the video.
03 / The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
Content marketing is not only content, but also communication. It is inevitable to define which social channels you should be serving. Smaller niches might prove more successful for you, depending on your product and sales targets, than a scattershot call to the whole web. What you absolutely need to take away from this video is, that content marketing is only part of your marketing mix, not a substitute for the rest of it.
04 / 10 Steps to Content Marketing Success
This post over at Slideshare covers ten steps towards successful content marketing with a strong focus on "storytelling" in the cycle of lead generation, social media and search engine optimization. Coca Cola and Red Bull stand out as best practices here.
05 / 20 Content Marketing Tips from the Pros
Are you interested in citations and anthologies thereof? This article has you covered. Experts run down their tips portfolio using crispy slogans and wise words. Some are, as always in these compilations, ... trivial. Others are not.
06 / The Secret Recipe for Viral Content Marketing Success
The continuous flow of new content is important and a step into the right direction. Bigger successes will depend on how the content works in terms of reader attration. Only if a content goes viral, numbers may explode. If your content does not go viral, patience is the word you might want to tattoo somewhere visible on your body, so you never lose it (the patience, that is...).
07 / 6 Experts Share Tips for Managing the Content Marketing Process
This video brings together six experts. There are folks from Intel, SAS and SAP, talking new ideas in content marketing. They focus on aspects of strategic planning of publications, from idea to going online.
08 / Top 10 Content Marketing Trends to Watch in 2013
This one is quite new. Besides rising budgets, a recent trend lies in so-called microstories. Microstories can be case studies or customer reviews or any other kind of short pieces, such as games or community-driven content in general.
09 / The Best Content Marketing Infographics on the Planet
Content Marketing Institut
Speaking of anthologies, this one shows you the most beautiful content marketing infographics by Joe Pulizzi. This is not only entertaining, but a best practice example in itself. Remember what we learned about the curation of lists?
10 / Content Marketing Trends for 2013
2013 is THE year of content marketing and Dave Chaffey has come to prove that in three slideshows with Neil Perkin – "Digital Content Trends 2013", Ciaran Rogers – "a Convergence of Flat Surfaces" and - well - Dave Chaffey – "Content Marketing 2013".