Instead of Instant Articles: Google’s AMP Accelerates Mobile Content
Google's new project AMP (Accelerated Mobile Pages) exists since last October. The open source project AMP wants to reduce the loading times of websites significantly. Today's websites are getting increasingly more bloated and carry weight, which often turns page loading on a smartphone into a waiting game. That's why the goal is to reduce page load times down to milliseconds so that surfing on a smartphone becomes fun again. AMP by Google was first introduced in October 2015. Google's original target audience were the large publishing houses with own mobile appearances. However, every website owner can use the new, open source technology. AMP's chief competition will be Facebook's Instant Articles, which became open to all sites in April. However, only users of the Facebook app will benefit from the Facebook project. Among others, AMP is supported by ZEIT Online, the Frankfurter Allgemeine Zeitung, Twitter, Pinterest, and of course, by Automattic, the company behind WordPress.
WordPress Supports AMP as WellThe WordPress team was one of the project's first supporters and quickly provided a custom integration for AMP. WordPress.com automatically supports AMP; no manual intervention is needed. Now, there's an option for self-hosted websites to benefit from the advantages of the high-speed framework for mobile view. You simply need to install a plugin, and from that point on, a self-hosted website automatically supports the mobile turbo. Settings are not necessary.
- Developer: Automattic
- Work in Progress: yes
- Latest Version from: 02.24.2016
- Costs: free on WordPress.org
- License: GNU GENERAL PUBLIC LICENSE
- Known Compatibility Issues: unknown
- Developer Homepage: Unknown
- Download on WordPress.org
Honestly, I’m not 100% satisfied with AMP. Despite the huge improvement in terms of loading speed and user experience, I have to stop using awesome tracking tools. I know it’s the price of speed, but maybe I don’t want to pay for it.
I did an extensive research on this topic and ended up comparing Google AMP with Instant Articles (If you are interested, you can read the article here: http://blog.momentum.ai/comparison-accelerated-mobile-pages-vs-instant-articles ) according to the most frequently asked questions. I still think I shouldn’t create an AMP version for my articles. At least not now. :)