Vijay Chelakkat March 29th, 2021

Top Google Shopping Plugins You Must Have in 2021

To stand out in the competitive world of eCommerce, you need to try new strategies and technologies every day. For that, you need to push your products to various marketplaces through different channels for enhancing their visibility to the audience.

Every store owner wants to show their products to potential customers to get more sales. But, it is not only limited to simply showing your products in Google search results. That is, sometimes your products may be listed on the 3rd or 5th page of Google. Those ranks would not make any great impact on your customers since they always click the first few products they see in their search results.

One of the major platforms to market your products is Google Shopping. Listing your products on the Google Shopping page provides more visibility and customers can easily compare a product with other products and choose the best one.

In this marketplace, you do not need to worry about the size or scale of your business, since you can list your products with other established competitors.

There are a number of procedures you need to follow for displaying your WooCommerce products as shopping ads. You need to create a product feed in a sheet with all details regarding your products and submit it to Google Merchant Center.

If you have a very limited number of products to be displayed as ads, you can manually type the details and upload them to the Merchant Center. But, if you have hundreds and thousands of products to be uploaded, you should use a WooCommerce plugin to generate the product feed automatically. 

In this article, we are analyzing 10 WooCommerce plugins to generate the product feeds for uploading them to the Google Merchant Center.

In this article, we will be discussing the following plugins:

  1. ELEX WooCommerce Google Shopping Plugin
  2. WooCommerce Product Feed Export
  3. ShoppingFeeder
  4. WP All Import
  5. CTX Feed – WooCommerce Product Feed Generator
  6. Product Feed PRO for WooCommerce
  7. Woocommerce Google Feed Manager
  8. YITH Google Product Feed for WooCommerce
  9. RexTheme WooCommerce Product Feed Manager
  10. WooCommerce Product Feed For Marketing Channels

1. ELEX WooCommerce Google Shopping Plugin

This advanced Google product feed plugin allows you to generate unlimited feeds for simple and variable products in XML, CSV, or TSV file formats. It allows you to choose the targeting country of your sale to generate the feed according to the requirements of the country you have chosen. Similarly, you can choose a language such as English, Russian, Spanish, German, or French to map your product categories with Google product categories properly. Also, you can map your product attributes with Google’s default product attributes for accurate feed generation. 

Other features of this plugin are as follows:

  • You can refresh the product attribute values on a daily, weekly, or monthly basis for updating the changed attribute values to Google.
  • Allows mapping your product attributes with Google’s attributes based on conditions and rules.
  • You can add custom attribute values and map them with Google attributes.
  • Has an option to create a feed for featured products exclusively.
  • Allows creating a feed for specific vendors, etc.

2. WooCommerce Product Feed Export

This free plugin allows you to generate product feeds for the marketplace like Amazon, Snapchat, Etsy, etc., apart from Google. Its simple and intuitive interface would help you create custom product feeds according to your requirements. Its product listing optimization capabilities would open an opportunity for a higher conversion rate in your store. 

Other features of this plugin are as follows:

  • Can create the product feed for individual WooCommerce categories as well as selected individual products.
  • Allows scheduled refreshing of products to feed updated data to Google.
  • Supports variable products.
  • Helps to map local product categories with the respective merchant categories.
  • Will generate feeds that exactly match the merchant’s requirements.

3. ShoppingFeeder

This free WordPress plugin will allow you to manage your product feed for multiple channels including Google Shopping by integrating your store data with ShoppingFinder. Also, it will help you to analyze the performance of the campaigns you have created by monitoring the traffic, ROI, and conversions. It will help you track all clicks, conversions, and referrals you got from the source in which you have submitted your product feed.

Other features of this plugin are as follows:

  • Generates daily, weekly, or monthly reports.
  • Allows to set up multi-user accounts.
  • Easy import of product catalogs for uploading them to various channels.
  • Boost visibility of your products through multiple channels.
  • Configure to grant the accessibility of product data based on the user roles in your team.

4. WP All Import

This advanced plugin allows you to generate and manage product feeds efficiently with its simple and comprehensive interface. With this plugin, you can schedule automatic updates of product attributes to feed the latest product data on Google. Moreover, it comes with almost all the features demanded by Google Merchant Center. It supports product variations, attributes from third-party extensions and other WordPress plugins. With this plugin, you do not need to worry about the file formats supported by Google, as you can simply drag and drop the option on the interface to export the feed into Google Shopping.

Other features of this plugin are as follows:

  • Provides a developer-friendly environment.
  • Efficient category mapping with Google’s default categories.
  • Supports multiple languages.
  • Seamless customization of your product feed according to specific requirements.
  • Can filter the products accurately to generate feed for the selected products.

5. CTX Feed – WooCommerce Product Feed Generator

This WooCommerce product feed generator plugin will allow you to create unlimited product feeds for unlimited products in your store. It allows you to generate a feed that is compatible with 100+ channels such as Facebook Product Ads, Instagram Shopping Ads, Pinterest Shopping Ads, etc., apart from Google Shopping. This plugin supports variable products as well.

Other features of this plugin are as follows:

  • Supports XML, CSV and TXT file formats.
  • Provides advanced filtering options to select specific products to generate the feed.
  • Easy category mapping and custom attribute mapping.
  • Compatible with other WooCommerce plugins like WooCommerce Multivendor.
  • Generate feed for a large number of products as batches.

6. Product Feed PRO for WooCommerce

This WordPress plugin helps to generate the product feeds for uploading it to Google Shopping, Facebook Ads, Bing Ads, etc., for featuring your products on them. You can use the advanced filtering options to generate feed for the potential products to increase sales. It comes up with 100+ default feed templates apart from the option to create custom templates. Also, you can create feeds for unlimited products.

Other features of this plugin are as follows:

  • Can create unlimited feeds.
  • Seamless mapping of product categories and attributes.
  • Supports variable products.
  • Supports Google Analytics for measuring the performance of ads.
  • Helps to set up the shipping zone and shipping class to take the exact shipping cost on the feed.

7. Woocommerce Google Feed Manager

This free Google product feed plugin will allow you to generate product feeds for upto 100 products. And, it will make sure that the updated attribute values of your products would be updated on Google Shopping on time. Its simple interface allows its subscribers to generate feed in simple clicks even if they are not that much into the technical side. 

Other features of this plugin are as follows:

  • Provides full control over your product feed.
  • Well optimization of product feeds.
  • Generates feed with satisfying all requirements of Google Merchant Center.

8. YITH Google Product Feed for WooCommerce

This advanced plugin will help you generate product feeds seamlessly with its simple and intuitive interface. You can create feeds for specific products using its advanced filtering options. Also, it allows you to create custom templates by letting you choose your required fields for generating the feed.

Other features of this plugin are as follows:

  • Generates feed in XML and TXT file formats.
  • Override feed general values on the product level.
  • Can generate unlimited feeds.
  • Helps to add custom fields to map with Google attributes.

9. RexTheme WooCommerce Product Feed Manager

This plugin is another option to generate a product feed for multiple marketplaces such as Google Shopping, Facebook Dynamics, Walmart, etc., to display your products. It provides a number of predefined templates for generating feeds easily. Its auto-syncing option would fetch and upload your product data into Google Merchant Center based on the scheduled interval you have set.

Other features of this plugin are as follows:

  • Efficient filtering options to generate feed for specific products.
  • Allows creating custom fields.
  • Supports Google Analytics to measure performance.
  • Uses batch processing to generate feed for a large number of products with minimum time.
  • Supports XML, CSV, and TXT file formats.

10. WooCommerce Product Feed For Marketing Channels

This is another product feed generator for your WooCommerce store, which allows you to create a feed for upto 40 products with its free version. You can submit unlimited products if you go for its premium version. This plugin helps to map your product categories with Google’s default product categories. Also, it supports variable products.

Other features of this plugin are as follows:

  • Upload your product feed in XML file format.
  • Helps to generate category-wise product feed.
  • Requires verification from Google to upload the feed into your account.

Well, these are the 10 Google shopping plugins you can go for your online store to enhance the visibility of your products.

To sum up,

There are many more Google shopping plugins available in the market. I have picked the above plugins as I found they would be very useful for your store. Take a tour of their product pages and do a thorough analysis of their features. And, pick the one which satisfies all your requirements.


Photo by Rajeshwar Bachu on Unsplash

Vijay Chelakkat

Vijay is the founder of ELEXtensions.com & LearnWoo.com, in charge of Business Development & Marketing. He is passionate about product development and solving various problems that eCommerce customers face. He is a connoisseur of food and likes to travel, go for long drives, and spend time with his family & friends.

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