Alina.G February 12th, 2020

Importance of a WordPress Theme Niche for your Website

Everybody wants to become the best in their industry offline, as well as online. For example, if you’re selling baby clothes online, then you probably want to be the best selling or the most appreciated eShop.

If you have a travel blog, you definitely want to be an influencer for other travelers. Also, if your website is all about tech, number one is what you’re aiming for.

So, it’s time to niche down and amaze the online environment with a great website! This article will show you some insights on the importance of a WordPress theme niche for your website, based on well-known templates. Read the entire article to figure out how and where to search for such a niche theme.

Best WordPress Themes on Envato, ThemeForest market

Where can you find some popular premium niche WordPress themes? Well, Envato is the largest online market that helps authors sell their WordPress themes, templates & plugins, as well as motion graphics, stock music, and audio tunes, graphics, and other digital assets. ThemeForest is a marketplace, part of the Envato group, that millions of people worldwide trust and choose instead of others. There are multiple WordPress theme categories, so you can search through thousands of different templates.

According to Themeforest’s weekly report, these are the most popular nine WordPress Themes, and best selling in their niche:

1. Avada - Corporate

With over 573,000 sales, Avada is the best selling multi-purpose template. It generally fits any website. However, it depends on what kind of features you are looking for in a theme. Avada includes 58 pre-built websites, a frontend page builder, it’s WooCommerce compatible, and also RTL ready.  

2. BeTheme - Business

BeTheme is a well-suited template for the business industry. With a lot of features, a backend page editor, the BeTheme is not so beginner-friendly and has a steep learning curve. On the other hand, the template is compatible with many other popular plugins, and it can be a good start.

3. Newspaper - News Editorial

Developed by tagDiv, Newspaper is the best selling news WordPress theme, with over 90,000 sales. News and editorial oriented, Newspaper is an intuitive, flexible, and responsive theme. It uses a custom-tailored page builder for the frontend, called tagDiv Composer, various lightweight demo designs, and a gallery of pre-made page and posts layouts, ready to be imported within a click. The theme also includes a header and a footer builder. Newspaper is compatible with AdSense, WPML, and other popular plugins. 

4. Flatsome - WooCommerce

Flatsome is the most popular theme for an eCommerce website. It has built-in features, specially created for the WooCommerce industry. You can design any online shop using drag and drop features and the page builder for the frontend. It includes a built-in slider, banner system, image grids, and a custom product builder. Furthermore, there’s a cart dropdown, wishlist, and an option for a quick view.  

5. Bridge - Creative

The creative and responsive Bridge theme is compatible with both WP Bakery and Elementor page builders and comes with a set of 450 demo layouts you can import on your website. 

Magazine, listing, music, education, and travel modules are also incorporated in Bridge. The author advertises as a theme with “tons of powerful options”, which might be uncomfortable for a new user. 

6. Salient - Portfolio

Salient is a responsive and retina ready WordPress template that comes packed with the WPBakery page builder, demos, different header layouts, page transitions, parallax effects, and more tools to build your online portfolio. Also, Salient has a Theme Options panel where you can configure your general website settings. 

7. Education WordPress Theme Eduma - Education

If you’re looking for an education-related WordPress theme, Eduma might be your choice. Education WP is made for the educational industry, such as for LMS, training center, online courses, college, academy, university, school, or kindergarten websites.

8. RealHomes - Real Estate

The most appreciated real estate WordPress theme is the RealHomes by InspiryThemes author. Launched in 2013, RealHomes has a great properties management system, a CRM (Customer Relationship Management), and other useful features. Furthermore, it’s customizable with the Elementor plugin. You can check out this great article to discover more real estate themes

9. REHub - Blog Magazine

REHub is a premium WordPress theme for affiliate, coupon, directory, or social websites. It includes a popular frontend page builder, multi-vendor options for WooCommerce, product comparisons, user reviews, and many more tools. 

Bonus WordPress Theme for Feminine Blogger: Laura – A Feminine WordPress Blog Theme

Your Site Functionality is More than Visual Appearance

For sure, there are other markets where you could get lucky, but on ThemeForest, you get to read authentic comments and user reviews. It's been a controlled market for so many years. A niche theme brings functionality on your website, and it means more than just visual appearance. It refers to how intuitive the interface is, and if it has features that can help you create a pleasant user experience on your website. So, you should also pay attention to the specific features that make the magic work on your site, in your domain of activity.  

Constant Updates and Supportive Team

Another thing to look up when searching for your niche WordPress theme is how often the product is updated and maintained. A professional theme is sustained in time, and the author is entirely dedicated to develop and improve the product. 

Summing Up

The appearance of your website is more than just the aesthetic. You need to have a perfectly functional site, with the best UX and UI practices. A WordPress theme designed for a specific market defines what a niche template actually is. It’s only up to you to get the full benefit of what the template offers to create an amazing website in your domain. It’s best to focus on a WordPress theme niche rather than choosing something that never meets your expectations. So, first decide if your website is about news, travel, architecture, sports, tech, and anything else in between.

Afterward, look out for the WordPress theme that best fits your vision and start your online journey.

Featured Image created with Image by Freepik


Alina.G is a Content Marketing Strategist at tagDiv. After a long journey through fine arts, she combines her WordPress passion with native writing skills. Alina is a fun and caring team player, ready to deal with any challenge.


  1. Thanks for sharing useful post. I will definitely be coming back here more often. Thanks a lot for taking your time to share this amazing post with us. At the same time All of the posts on your blog are having informative and valuable content. Once again thanks for putting out such content.

  2. WordPress is something that I use on my blog that I started about 2months back.
    Back when I started I never realised that a niche theme could be so important.
    I will definitely follow your advice and use a niche theme. Hoping for a positive result

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