Andreas Hecht February 24th, 2017

WordPress: Which Search Feature is Better? Google’s or Native?

Andreas Hecht

Andreas Hecht is a journalist and specialist for WordPress and WordPress Security....

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More and more websites choose to use Google’s search engine instead of the native WordPress search. The Google search is supposed to be much better, as well as deliver more precise results. But is this really the case? Is the WordPress search function really so bad that it should be replaced? Here’s my report.

Google Custom Search is considered to be a great alternative to the native WordPress Search, as it’s said to simply deliver better results. On top of that, the displayed ads even allow you to make money off of it.

This is the advertising promise made by Google. But what does the reality look like? Are the results actually more precise, and is it really possible to make money off of the ads?

Making Money Via Google Search

I’m sure there are websites that earn one or two bucks off the ad blocks. But this won’t make you rich. I know lots of websites with a rather good amount of traffic that have barely earned a penny off these ads.

If you happen to be the owner of a website like the Smashing Magazine, it may be different for you.

But even with 300,000 unique visitors a month, you’ll struggle to get a penny from the ads. It’s just not worth it. Dr. Web, and Noupe have used the Google’s Custom Search for years. There was no notable revenue. By now, they have switched back to native WordPress Search on both websites.

Setting Up Custom Search for Your Website

You can easily set up Custom Search for your blog, and quickly change back to the regular search if you just want to try it. A test doesn’t hurt.

I have written a tutorial on setting up the Google custom search engine. Simply follow the guide, the setup only takes a few minutes.

Here’s a Video to Give You an Impression:

The Search Results: Google vs. WordPress

As you can easily switch between the two engines, I have put in the effort to compare the two with one search term. Under optimal circumstances, there is no difference at all.

Screenshot of Custom Search:

The Search Results of the Google Search

Screenshot of the WordPress Search:

WordPress Search

I could use a different search term, and there wouldn’t be much of a difference in the results. The WordPress search is certainly better than its reputation. And the Google search doesn’t always deliver optimal results.

Relevance is Crucial. Does Google Have the Edge Here?

I have tested the two engines in-depth on my own website. To me, the relevance of the search results that my visitors get to see is important. I want every person that is looking for something on my website to find the desired information.

That’s the only way a random visitor could turn into a regular user of my blog.

Up to this point, it’s clear that both searches deliver good results. To test which of the two has the better ones, I have entered a search term that was supposed to lead to a single result.

The Result:

Google Screenshot:

Google Search in the Relevance Test

WordPress Screenshot:

The WordPress Search in the Relevance Test

Both search engines have delivered the optimal result, followed by a couple completely useless results.

The Final Result of the Comparison

I consider both search variants to be suitable. Both searches have delivered top results for the tested keywords. When looking for terms with lots of search results, both engines will deliver good and relevant ones.

When searching for terms where only one result is possible, both functions give you the correct result, followed by useless entries.

To me, WordPress Search is the winner nonetheless, as the results simply look better, and are optimally integrated into the theme’s design.

Improving WordPress Search

The result of the WordPress Search can be improved visually. When the keyword is highlighted in the search result, users will be able to know that the result is what they are looking for right away.

The Visitor Can See the Desired Result Right Away.

Due to the Highlighting, The Visitor Can See the Desired Result Right Away.

Since we have to edit a template file to make changes to WordPress Search, you should create a child theme. Then, the changes will remain even after a theme update.

Important: Always make a backup of the theme files before working on them. Additionally, you should never work with the WordPress editor, but always directly alter the files via FTP. This lets you replace flawed files with the originals quicker.

How to: Noupe’s Guide to WordPress Child Themes

Highlighting WordPress Search Results: How to

Depending on the theme, one or two files need to be adjusted. To figure this out, download the search.php to your desktop via FTP. Open it with an HTML editor. If you don’t have one, pick one from our lists.

The search.php tells you if you have to edit a second file, as well as what it’s called. I have to alter two files.

You have to add a <mark> element to the heading of the search.php.

Editing the search.php

For me, the second file is the listed-search.php. It can definitely be a different one for you, and there may be only one file responsible for the display of the search results.

Copy the following code into the very top of the file:

Now, replace <?php the_title(); ?> with <?php echo $titel; ?> in the heading. Replace the tag <?php the_excerpt(); ?> with <?php echo $auszug; ?>.

Replacing the Two WordPress Tags.

Replacing the Two WordPress Tags.

Now load the file or files into your (child-) theme folder via FTP, and you’re done. Now try your search. If it is highlighted in color, everything’s fine. If not, your theme CSS is missing the designation for the <mark> element.

Add the following CSS to your style.css, if it’s missing:

Now, the search results should be highlighted.

Conclusion

Google Custom Search is pretty good, while the WordPress Search is better than its reputation. With a small modification, it’s even better, as the user is able to see the relevance of the results right off the bat. I have already made the switch to the native WordPress Search.

Andreas Hecht

Andreas Hecht is a journalist and specialist for WordPress and WordPress Security. He roams the web since its inception. He has published an ebook on WordPress Security, which you might want to take a look at.

3 comments

  1. IMHO, Google Custom Search has only 1 advantage: reduce server load. But search is not the most heavy job on the website, so the server load is not a big deal.

    WordPress search is always a good choice as we can control what we show to users. Not only styling, but the relevant results. There are many plugins that can help us search through post content, post title and even post meta which Google Custom Search can’t.

    1. Totally agree with Justin, Google search has the limitation with styling the results but on other site, WordPress search has more control to styling and what to show to your user and what not. I prefer WordPress search function for site.

  2. In my opinion, wordpress is the best platform today to create a website that is friendly with search engines, because many plugins that we can benefit, especially as I am learning

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