Jul 29 2009

35 Inspirational Shopping Cart Page Designs


Shopping carts are an integral part of the online shopping experience. E-commerce designers face challenges in creating an attractive, yet user-friendly, website that will provide customers with a pleasant purchasing experience.

In this post we will feature 35 online shops that have well-designed and appealing shopping cart pages. These pages are what visitors will see after choosing the items that they want, and just before beginning the checkout. Well-designed shopping cart pages can help to increase conversions and minimize abandoned carts by shoppers who change their minds.

Chop Shop

Shopping Cart Page Design

Ooga Zone

Shopping Cart Page Design

Nine West

Shopping Cart Page Design


Shopping Cart Page Design


Shopping Cart Page Design


Shopping Cart Page Design

Crate & Barrel

Shopping Cart Page Design

House Industries

Shopping Cart Page Design

JAQK Wine Cellars

Shopping Cart Page Design

Kansas City Steaks

Shopping Cart Page Design

Abercrombie & Fitch

Shopping Cart Page Design


Shopping Cart Page Design

Red is White

Shopping Cart Page Design

Mouse to Minx

Shopping Cart Page Design


Shopping Cart Page Design

Urban Originals

Shopping Cart Page Design

Russell & MacKenna

Shopping Cart Page Design

Lane Bryant

Shopping Cart Page Design

Nort Berlin

Shopping Cart Page Design

The Sak

Shopping Cart Page Design


Shopping Cart Page Design

Lucky Brand Jeans

Shopping Cart Page Design


Shopping Cart Page Design


Shopping Cart Page Design

Anna Scholz

Shopping Cart Page Design

Steve & Co.

Shopping Cart Page Design

Mohawk Paper Store

Shopping Cart Page Design

Hard Graft

Shopping Cart Page Design

Nicholas Deakins

Shopping Cart Page Design


Shopping Cart Page Design

Dirty Coast

Shopping Cart Page Design

Victoria’s Secret

Shopping Cart Page Design

Ginger Pup Lane

Shopping Cart Page Design


Shopping Cart Page Design

Design by Humans

Shopping Cart Page Design

Author: Steven Snell

Steven in a web designer and freelance blogger. He also runs CartFrenzy, a gallery that showcases excellence in e-commerce web design.

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Comments and Discussions
  • sir jorge, 29 July 2009

    there’s only so much you can do with check out pages, but i guess there’s still something to be made

    • Danny Foo, 29 July 2009

      What I was thinking, nearly. So far I’ve not seen a checkout page which really inspires new layout/design or promotes better usability.

  • Nathaniel, 29 July 2009

    Are these all using custom shopping cart systems?
    I’d like to see how good they get using open source software…

  • Graham, 29 July 2009

    Very nice collection – It is inspiring to see people do things a little differently.

  • Ahmed, 29 July 2009

    Nike and Mouse to Minx both looks cool

  • Dieter, 29 July 2009

    These are really nice. I really like the first one. Thanks for the inspiration.

  • Gary, 29 July 2009

    Seriously, where’s Threadless?

    • Juggling Mike, 29 July 2009

      I second that.

      • Dan Milward, 30 July 2009

        Exactly!!! threadless.com is one hell of a nice e-commerce site.

        This WordPress theme was made using WP e-Commerce + Thematic and was inspired by threadless.com – what totally rules about this was that threadless.com contributed a $100 voucher to Jan the winner :)


        Another site that should be here is panic.com/goods which has a cool drop shop.

        The two sites here that really impressed me
        1) OOGA ZONE
        2) Nike

        Both totally cool…

      • Stiv, 22 April 2010

        Hi! Who made site for panic-shop?Sorry for my english:)

  • Greg R, 29 July 2009

    I don’t get it, where are the big guns ? It’s comparatively simple to design an “add to cart” ecommerce page where you can only change quantity. Dell (complexity), Tesco (loyalty) and others are clearly the inspirational ones !

  • Mark, 29 July 2009

    Maybe it’s just me but I’m not really impressed by any of these except the British Hair Supply and Kansas City site. All the others are uninspiring and don’t really catch the users attention in my opinion.

  • Michael Goitein, 30 July 2009

    Being both a designer and a coder, I think the trick is to do something attractive and pleasing while still making it usable.
    As Steve Krug says, reinventing the wheel (challenging accepted conventions of shopping carts, in this case), makes sense only if you really understand the value of what you’re replacing.
    Two additional things I’d like to see:
    1. Technology these were built on (sometimes this plays a bigger role in design than it should)
    2. Cart abandonment stats for each cart listed; that would really let us know which one not only looks good, but functions efficiently, as well..

  • Noupe, 30 July 2009

    Thanks Steven for the excellent roudup, so fresh and inspiring.
    I am glad many of our readers found this post interesting, we hope Steven could dedicate more posts for Noupe :)

  • Reverend Azaziel, 30 July 2009

    When will you to post the best Rock’n Roll and heavy Metal Designs?

  • Steven Snell, 30 July 2009

    Thanks for publishing the post Noura!

  • Rainer Bendig, 30 July 2009

    Some standing out shopping cards, thanks steven.

  • Dan Milward, 30 July 2009

    My vote:
    1) OOGA wins on awseome usability, its been a while since I’ve been impressed by an e-Commerce innovation in design and these guys did it for me.

    2) Nike comes second but only really because I clicked on Nike second. Its not hugely innovative but it is very nice :)

  • Dan Milward, 30 July 2009

    Ohhh I forgot to mention this > http://icondock.com/
    IconDock is one of my all time favourites – powered by the WP e-Commerce Plugin and WordPress.

  • Jamie Allsop, 30 July 2009

    Thanks for sharing this great list, I have just started designing an e-commerce shop and this has given me some inspiration for when I get to the shopping cart page.

  • Sam, 31 July 2009

    Some great examples of shopping cart pages, my favourites are Nicholas Deakins and Bridge55.

  • austina, 01 August 2009

    All of the layouts are fine..but especially the First one chop shop and Kansas city are really nice.
    Thanks for info

  • Kaplang, 02 August 2009

    some really nice designs, thanks :)

  • Herbal Remedy, 06 August 2009

    We are looking for new techniques for our online store and your list has many sites that are fresh and uses different concepts.. I thank you for your time to harvest this list.

  • cathy, 20 August 2009

    Very Nice list of themes. Although most of them are nice looking. First one is really impressive. thanks for such a useful list :-)

    • Alex, 20 October 2009

      Very nice collection

  • Ganry22, 23 October 2009

    America changed from a country of adventurers to a place of frightened ninnies, but it surely has happened. ,

  • Merlin Lindenberger, 14 March 2010

    I’ve been a reader for a long whereas, however that is my first time as a commenter. I simply wanted to say that this has been / is my favorite replace of yours! Sustain the great work and I’ll carry on coming back.

  • Preethi, 21 March 2010

    Thanks for publishing this lovely list! The Ooga website is my fav!

  • Hank Satsky, 16 April 2010

    Good topics, it open my eye , thanks

  • haib, 02 October 2010

    thanks , it give me a big surprise ???

  • calvin frank, 18 January 2011

    You made a number of good points there. I did a search on the topic and found nearly all persons will go along with with your blog.

  • Joseph Elliott, 11 May 2011

    Hey great list to get creative juices flowing :) Was sitting staring at walls for inspiration before this post lol, Thanks Again :)

  • Gyanendra, 12 July 2012

    Nice collection as alwyas.

  • GL Walker, 15 August 2012

    Very good list. I used this as a tool to create a new checkout system for osCommerce. t feels very much like a funnel. I introduced it this week to http://hollywoodbaskets.com. I would love to know anyone’s opinion.

  • Glen, 15 January 2013

    I’ve been in out in the Nike website and I’d have to agree that their shopping cart system is superb! I have seen a lot of ecommerce shopping cart builders and not all of them really offer good solutions considering the price. Good list! Thanks!

  • Zeshan Ahmed, 13 July 2013

    I had to create a Checkout page for my client, but didn’t have any good design in my mind, you come across and got an idea. :)

    Thanks a lot :)

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