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THE magazine for webworkers and site owners
Email accessibility is one of those few email design trends that are old but relevant even today! Email marketing experts hope to see senders paying close attention to building ...
Around 75% of consumers lean into the email channel for both promotional and transactional updates from brands. But it is even more preferred when the holiday season hits. 94.4% of ...
Visual elements in email campaigns are more than just eye-candy. They grab attention and deliver messages effectively. The right email designs can make your email newsletters ...
Recurring emails are an essential part of any email marketing strategy. They are a powerful tool for marketers looking to build long-term relationships for their businesses with their ...
No matter how far we travel in time, emails are likely to be around. They have undergone a tremendous metamorphosis in the past years. What started merely as a channel for internal ...
Writing an impactful email copy is of paramount importance. You ought to stand out in the subscriber’s inbox inundated with hundreds of emails. Email copywriting is an art and science ...
The Holiday season is the most competitive time of the year. Every brand tries to get the maximum out of their email campaigns during these busy days. As the email volume increases, you ...
Salesforce Marketing Cloud is a technically challenging software to use. You need to be a jack of multiple trades to use it to its maximum potential. You need to visualize intricate ...
With constantly overflowing emails in the subscribers’ inboxes, it is imperative to send out personalized emails that are exclusively targeted to the subscribers. This will also help ...
The year 2020 drove us all to the edge, pushed us over in some moments, stretched us too thin in others. The ripples of this disruptive pandemic have been felt by businesses across ...
Dark Mode compatibility in emails is transcending from its definition as a “trend” and growing to be a best practice. Owing to its immense popularity, you can conveniently name it as ...
Landing pages are like gateways to conversions, if done right. Rather than having a wall of text on your landing pages, it is always better to have impactful visuals that would engage ...
An effective email marketing strategy works on useful innovations and technologies. Moreover, with the AI industry reaching a forecast size of 22.6 billion US dollars by 2020, it has ...
For many marketers, emails are the lifeline for most marketing efforts. Every SPAM complaint, unsubscribe, or bounce has an impact on the current ROI as well as on the sender’s ...
A typical day at work starts with a cup of your favourite beverage as you check your emails. You scan the emails quickly and notice many spam emails. Your way to handle them is to ...