Freya Jacob March 26th, 2020

5 Tips for Marketing your First WordPress Product

WordPress is one of the most widely used tools on the internet. Initially, when the open-source project started, WordPress was mostly used for blogs. It is free and open-source for content management.

WordPress is opened up to a huge audience because of its sturdy and strong plugin structure and the ability to virtually create any kind of theme you could imagine. WordPress now is so large that around 32 percent of websites are run by WordPress.

There are many different types of plugins and templates in WordPress and the most important thing is that it does not ask the user for prior authorization to make changes to the theme. One of the main features of WordPress is customization. That’s what makes all business owners make WordPress the perfect CMS For My Business. 

WordPress is preferred by many for creating a product based website. There are many ways by which you can market your first WordPress product. The following are the different ways of marketing your first WordPress product:

1. Offer premium and free versions

The users are always afraid to buy new products. They have the fear of the unknown and are sceptical about the features and usability of the new product. Offering free trials is one of the best ways to market your new product. If you are selling a service or software, giving a free or trial version of your product is a great way to give a huge number of customers a feel of your product. It usually happens that the purchased product does not match the specifications mentioned in it, that’s the reason customers don’t want to take risks with new products. As an example, Amelia, a WordPress booking plugin, offers a Lite version that people can download from the WordPress repository. In this way, they can see how the plugin works but still won’t have the full functionality of the premium version.

Giving free trials acts as a gateway to attract your prospective customers to your website. Through the free trial, you can not only promote the premium version of your product but you can also advertise the upcoming software releases. 

Make sure that the free trial is at the forefront of your website so that it is the first thing in sight as the customers visit your website. This will ensure the maximum number of downloads of the free trial. The conversion rate from the free version to the premium version is very high. This strategy will help to increase the conversion rate to 90 percent. It is one of the best WordPress Development tools available!

2. Try split testing

Also known as A/B testing, it involves testing the product in different ways. The main goal is to conduct controlled experiments or tests. This is to improve a website’s metrics such as clicks, visits, form completion and purchases. It involves risk, but you will not achieve higher sales if you are not willing to take risks.

Split testing works by creating two different pages, advertisements or platforms where your product can be found. The main idea is to split the leads and demographic list on social media and let the advertisement work its way into their social media. Then with the help of google analytics or any other data monitoring software, you can track the results of your split test. The result will help you to understand which advertisement outperformed the other.

You will have to do multiple split tests throughout the year and select the advertisements that do well with the customer base. After completing a number of split tests, you will find an advertisement that’s the best and most popular amongst the customers.

3. Try to create connected products

While it is important for you to optimize your plugins so that they work in accordance with all themes, it will be beneficial if you also make a special theme that can complement the products you are selling. Your idea over here is to create a new product which also showcases all the additional functionalities that are not available anywhere online. 

To make this happen, you can also create WordPress plugins which are linked with one another. Take this for instance: you can easily attach a standalone plugin that you can download from the WordPress plugin directory. In fact, you can also use it as an add-on for that particular plugin.

Here’s an example you can follow:

The Profile Builder plugin will allow you to create several different user profiles and user registration protocols in a consistent and streamlined way. If you want to take this process a notch ahead, you can also incorporate the Client Portal – Private User Pages and Login plugin. This is an add-on portal for the Profile Builder, which allows the users to create private pages for all their website users.

4. Use SEO and link building techniques

Search engine optimization is the king when it comes to getting more traffic to your website. No matter what product or service you are offering, SEO is the best way to make your product visible to your customers. SEO is used to rank your website to the top of the various search engines. Well placed links and proper SEO can help you build a reputable and strong face in the market. 

The best way to develop your SEO is to identify your keywords with the help of tools like Google keyword planner. Once the keywords are ready, you can begin with developing and writing content which gives the customer information about your products and also includes the keywords. The best way to distinguish your product or service is to make customers aware and provide them information about how your product will make their life easier. Just talking about your product won’t help you, you also need to talk about how your product is different from the competition and what added benefits it is going to provide. 

Your website will get a better response if you are doing proper quality link building. Link building strategy plays a very important role. Link building is the process of getting your links to other websites which helps in getting more traffic. It does not mean that you link to any website, it is very important to link to reputed sources. This will eventually increase your domain authority and your reputation. 

5. You can advertise your products and your websites using the WordPress newsletter 

Although the online market has various different options to get this process started, we strongly recommend you to take a look at the wpMail.me. We are suggesting this because it is a free weekly newsletter. The best part about it is that since it is a weekly, it focuses on fresh WordPress news. It also mentions information on different WordPress-related blog posts that can be helpful. 

What’s particularly interesting about this option is that it allows the user to advertise their products on it as well. Not just this, as an entrepreneur, you also have the option to sponsor an entire edition. If you sponsor the entire edition, you will have more space in your newsletter to feature your products prominently to the audience. An add on is that you can also have a banner of your own.

This is a distinguished approach to take because other similar kinds of newsletters do not really allow this kind of promotion. You have the option to reach out to them via email. Then, you can ask if they are willing to feature your latest blog. You can also ask if they would like to feature your plugin or theme that you have recently launched.

The only thing you need to consider is that your newsletter should be relevant to your industry. This way you will ensure you both are targeting the same set of viewers.

Freya Jacob

Freya Jacob writes articles on technical topics while working in a software development company Brainvire.com. In addition, she is an avid reader who loves to binge a variety of books and informative articles.

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