digital marketing

Business Online
Paul Leslie

5 Easy Ways to Boost Your Email Open Rate

As an email marketer, your no. 1 goal is to boost your open rates and get people to click through that awesome content you create. While good copywriting techniques will help, there are ...

B2C Marketing
Business Online
Anthony Lee

B2C Marketing: A Comprehensive Guide

No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in ...

Lead Generation
Business Online
Anthony Lee

Lead Generation

Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead ...

Development
Shay Berman

AMP – A Waste of Time, or Not?

Nowadays, one of the key aspects of optimizing your website through responsive web design is optimizing for mobile. Since over 51% of mobile users find new companies and products by ...