Vaishak S June 30th, 2022

Creative Ways To Repurpose Content

Finding new ideas for your blog or social media posts is one of the most difficult aspects of content marketing. Sometimes you feel it naturally; it can be difficult to think of new ideas.

Your next article or update might be right in your existing content library. You could even find new ideas by content repurposing.

You can extend the life of your content by reusing it.This also allows you to reach more people. You can reach a wider audience by repurposing existing content. Not everyone likes reading blog posts. Some people prefer to learn new things through audio or video content. A casual viewer of your YouTube channel may be more interested in learning if you provide the same content online.

There are many possibilities.

What is content repurposing?

Repurposing content is like recycling old work. Instead of creating new ideas and reinventing the wheel, you expand on existing ones or rework them to present them differently.

Your existing content can be adapted to suit another format. This allows you to explore new marketing channels and reach new audiences. You can convert a blog post to a short video, making it more appropriate for social media.

Written content can be repurposed into video, or footage from video content can be reused in more video content. Avoid presenting information in the same way as before.

It will stay fresh by being presented differently every time.

Are you unsure where to start? These are seven easy and creative ways to reuse your content.

1. Micro-content on social media

While social media is growing, it is becoming increasingly difficult to be unique in this space. You must create engaging micro-content to attract new audiences and keep existing ones engaged.

Micro-content is easier to understand, more digestible, and, most importantly, easy to share. You can turn blog posts into Instagram carousels or use quotes from podcasts to create graphic quote cards.

You can make memes from the most popular topics. But you can go further with your micro-content by adding video filters to make your GIFs and videos stand out.

One example is Simar Glossy- Women Designer Suit Manufacture

2. Turn it into a video

Video is one of the most consumed content types. It's becoming an increasingly important and effective way to spread the word about your company and offer.

Video is a great way to create engaging content, whether creating a video for sales, a storytelling advertisement, an explainer video, or a short social media post.

The latest video marketing statistics show that including video on landing pages can increase your conversion rate to 80%. 64% of consumers purchase after watching branded videos on Facebook.

Video doesn't have other benefits, like helping customers understand the product. 72% of consumers prefer to learn more about a product or service via video.

You should make your content video. Turning blog posts into explainer videos or making podcast episodes into videos where your guests and hosts speak live, video can make a big difference in your marketing.

In this example, Learnyst repurposes Teach Online and Earn Money video into a blog post:

3. Turn blog posts into podcasts

You can turn a blog post that contains the content you want to expand on into a podcast episode. Podcasts are a great way to share "dry" and "difficult'' content in an easy-to-understand format. A podcast episode could feature a complete guide you have written, with many sections.

Podcasts are also easier to access. Podcasts are more accessible than blogs. This could increase the reach of your content.

Podcast episodes (or a series thereof) allow you to expand on information and give examples you gleaned from the post in a conversational style. You can also share any new information you have found. You can also promote the podcast through email and social media.

4. Convert it into an infographic

Can you recall the information you provided in paragraph after paragraph of text? Perhaps this can be used to create a digestible infographic.

Infographics make it easy to present large amounts of information in an easily understood format. Visual cues, design best practices, and simple copy all work together to ensure you give a lot of information in a small space.

Infographics can also be shared widely. Customers and audiences will often share infographics with compelling content via social media. This results in greater reach and more leads, and maybe even sales.

You can settle for smaller, more concise infographics or go all out and create massive infographics that combine more information.

5. Update old blog posts with new information

Blog owners should make it a priority to update blog posts. You don't need to lose a lot of good content from the past. You can find valuable posts in your blog archives by looking through them.

It is also time-saving to update blog posts. It doesn't take long to update a blog post. Most of the content is already published. You need to make sure the information is current.

Distribution is as simple as stating in the title that the post was updated with new information. This draws readers looking for updated data, and those who have enjoyed the previous post will be able to refresh their memory. Our complete guide will help you choose the best posts to update if you don't have one.

6. Create a slide deck

You can make a slide deck or presentation if you have done any longer content, such as a blog article or podcast episode. Because they include interactive elements such as images and GIFs, decks are easier to consume and more creative. Decks can be made into slideshows or videos!

This is an example of a strategy in action.

Let's say you have a blog that lists 15 trends in digital marketing. You might have many sources and examples of these trends. These trends could also be used to help you understand what they might mean for your business.

To repurpose the content, select the most important pieces of information and arrange them on slides. To make your points more effective, you can create slides with compelling statistics and quotes or animated charts and graphs.

After you are done creating your slide deck, upload it onto a website like Slideshare or Google Slides. These apps offer embedded options that allow you to embed your slides onto landing pages and blog posts.

7. Combine your blog posts into an ebook

Are you a prolific blogger with many blog posts on a topic that can be combined to make an incredible ebook? This strategy works well if you have a huge pillar blog post that your audience can download as an ebook.

This strategy is effective because not everyone who reads your blog posts about a particular topic will be interested in every post. You can then compile them all together to create an ebook that can be shared or downloaded.

If you have several blog posts on influencer marketing, gather all these insights and compile them into an influencer market guide. This guide is free to download from your website.

Users who land on any blog that discusses influencer marketing strategies will see a call to action inviting them to download the entire guide. You can promote this ebook to increase its reach via any social media platform or marketing channel.

This makes it a great lead magnet idea. It can nurture your audience, turn them into warm leads, and show your expertise in your niche. You will also need a CMS such as WordPress to manage and plan your content. To find the best WordPress hosting option and successfully implement it, make a quick WordPress Hosting Comparison.

 

Recap

Content creators can save a lot of time by repurposing their content. This great hack can help you increase your SEO and reach. Thinking ahead about your repurposing options may be a good idea before creating a new article or blog post. A single story can lead you to many pieces of content.

Repurposing should not be difficult if you are focused on adding value to the original content.

Vaishak S

Vaishak S is a Content Architect at Learnyst. He creates content to help hundreds of Educators to create and market their online courses. He has 3+ years of experience working in the E-Learning industry.

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