How to Attract New Customers for your Ecommerce Business
Once your eCommerce store is fully functional and live on the internet, you cannot just sit and wait for customers to find you on their own.
You need to work hard to bring in new customers for your business, which is more challenging than it seems.
A lot of effort goes into making your business noticeable to your audience.
But following the eight actionable ways in this article will help you attract new customers to your eCommerce business.
1. Focus on product images and descriptions.
When visitors browse your website or any of your business’s profiles online, they should find value in what you are selling.
If they land on your product page just to see poor images and incomplete information, they’ll immediately return and pick up your competitors.
And that’s when you attract customers to lose them forever.
Therefore, product descriptions and images greatly influence buying decisions.
Make your product pages value-driven. Use catchy images and provide all the necessary information about the product using the right keywords.
2. Run paid advertisements online.
Now that everything is digitalized, running online ads is a great way to direct visitors to your eCommerce store once they click them.
You can run paid ads on almost every platform — Google, Facebook, Twitter, LinkedIn, and Instagram…you name it!
When you run a paid advertisement, you first choose a certain platform, like Google Ads or Instagram, and then you specify your target audience based on factors like:
- Purchasing history
- Other sites they visit
All of these ads are PPC (Pay-Per-Click), meaning you only pay for the number of times your ad gets clicked.
All you need to do is select how you will advertise your business offerings (through product images, videos, etc.) and then set up a budget for your campaign.
For instance, if your budget is $100 — your ad will run until all of your budget is used up.
3. Arrange a giveaway or contest.
Giveaways and other contests, such as Q&A (Questions and Answers), etc., are great ways to attract new customers since many people would be interested in participating.
When you host a contest or giveaway, you put up some conditions like:
- Mention 3 people who don’t follow us yet
- Follow this page
- Refer us to 10 friends and win, etc.
This way, your online presence is noticed by people who get mentioned, and you generate leads for your business right then and there!
4. Give out free samples with every purchase.
According to Shopify, free samples have been proven to boost sales by as much as 2,000%!
And you can do the same for your business. What you need to do here is that:
Every time a customer makes a purchase, send in free samples along with that.
This way, more and more people will be interested in buying products from you.
It increases your sales, and there’s a fair chance that you will acquire new customers for your online store.
5. Offer discounts and coupons.
Discounts, sales, and coupons are a customer favorite; about 93% of shoppers in the U.S. use a coupon or discount code throughout the year. (Source: Statista)
Studies show that discounts and offers psychologically impact buyers and promote impulsive purchases.
So, to bring in customers, you should consider offering discounts on your store and coupons that customers can use at checkout.
6. Make short, catchy videos.
Short videos are gaining popularity across the internet due to their snackable nature and short attention span.
The audience now prefers watching quick videos on Instagram Reels, TikTok, and Youtube Shorts, allowing them to grasp new stuff without getting into strenuous details.
You can direct the attention of new customers toward your business through these short videos.
They are easy to make, and platforms like TikTok and Instagram have a user-friendly interface that makes recording short videos a smooth process.
7. Turn to influencer marketing.
Nowadays, many social media influencers have a huge following and subscriptions on social media platforms.
Their audience is highly influenced by what they endorse.
A very recent study by the University of Washington found that if firms spent 1% more on influencer marketing, they would see a nearly 0.5% increase in engagement with new audiences.
You can jump on the bandwagon too, and collaborate with an influencer that you think will best suit your business needs.
Most of them have “DM for Collaborations/For Work email at …” listed on their social media handles.
Reach out to them directly and settle on a mutual agreement with the influencer.
The content they will put up on social media will get noticed, and more and more people will place orders with your store.
8. Capture pre-built audience on marketplaces.
Lastly, online marketplaces offer a virtual space for businesses to showcase their products.
These marketplaces have a prebuilt audience, and you don’t have to run that extra mile for marketing.
Whether you’re a small or large business in the B2B or B2C space, these marketplaces allow you to grow and expand your business reach.
Best Marketplaces to Join
SeeBiz is an online B2B wholesale marketplace where 1000+ suppliers have listed 600,000+ products in 10+ categories. It is the only wholesale marketplace that builds, optimizes, and advertises your online store in just a week.
Listing your products on such a diverse marketplace will let you find a buyer for your products easily.
What differentiates it from other marketplaces is that it's not just built for trading. It's also a social media-like business networking platform where you can interact, share and communicate with other wholesalers.
Amazon is a very popular B2C marketplace where you can start selling your products.
The marketplace has good traffic, so finding new customers for your eCommerce business will not be difficult. It also implies that the competition is high there.
Etsy is a U.S.-based marketplace where you can sell handmade or vintage items like jewelry, bags, clothing, home décor and furniture, toys, art, and craft supplies and tools.
It's an excellent platform for small businesses.