Powerful Additions to Your Brand’s Marketing Strategy for Higher ROI
A common goal for a lot of brands is to reach as many people as possible with their marketing messages while keeping their budget low. The more return you can get on each dollar you spend, the more your business will be able to grow.
Therefore, your goal is to find those marketing strategies you can implement that will not only bring in customers but do so without spending a lot. Below are some powerful additions you can make to practically any marketing strategy that will provide you with a higher ROI.
High-Quality Blog Posts
A great place to start is with high-quality blog posts. Informative blog posts on your website are relatively affordable to produce but can give your brand some great benefits in the long run. The best way to demonstrate how blog posts can benefit your brand is through an example.
Let's say your brand sells beauty products. On your blog, you could write about makeup tips, skincare routines, makeup tutorials, and much more. You could then share these blog posts on your social media channels, where they would reach a wider audience. Through social media and internet searches, more people would find your website because of your blog posts. They would then learn about your products when they otherwise wouldn't have.
If your blogs are particularly helpful, you'll even get other websites linking to them as a resource. This will not only help direct traffic from those websites to your own but will help you in search engine rankings.
Having a high-quality blog on your website is a strategy that takes some time to implement. But the more content you create, the bigger the snowball effect you'll generate. All it takes is the time to write the posts yourself, or the cost to hire someone to write them for you.
The next great addition to your marketing strategy to consider is video production. While many people prefer to learn things by reading, others will prefer to watch the information in a video. Not only can you then retain more visitors to your site, but you can generate brand awareness by sharing these videos on popular sites like YouTube.
Think about the information that you want to convey to your customers. Maybe you want to talk about the benefits of your product or how it works. If this information is primarily in text form on your website, consider turning it into a helpful video. There are many services that can produce high-quality videos for you, then it's just a matter of finding a good video hosting provider.
According to these video marketing statistics, 54 percent of consumers want brands they support to produce more video content. Don't miss out on this opportunity and start exploring video production for yourself.
Social Media Integration
Of course, no marketing strategy these days would be complete without a social media integration. It’s so popular that in 2019, social media ad spending was around $89 billion and it’s expected to reach $102 billion by the end of 2020. However, there's a lot more you can do than simply posting on your Twitter account every once in a while or running a few ads. The more you can integrate your social media channels into your brand, the more effective they will be.
For example, you could set it up so that every time you publish a new blog post, it automatically gets shared across your social channels. You can also integrate your social channels into your website, displaying your latest tweets or a link to your Facebook page directly on your website. Finally, after someone completes a purchase, they should be encouraged to share this on their own social channels.
Another option to consider is having social features directly on your website. If you can give your customers a place to interact with your brand and with one another on your site, it will help to develop a sense of community. It's not as hard as you think to create social media site elements on your website, so explore this option and see if it works for your brand.
Another great way to make use of social media is through influencer marketing. With influencer marketing, you hire someone to promote your products or services through their social channels. By hiring people who appeal to your target audience, you can quickly spread brand awareness for only a small investment.
If you decide to try influencer marketing, there are two main strategies to consider. You can either work with the largest influencers, who will spread your brand further and faster, or you can work with smaller influencers who have a more targeted audience, improving your conversion rates. To learn more about getting started with influencer marketing, you can check out this guide.
If your business isn't already collecting customer information and building a list, you'll want to start as soon as you can. When you compile a list of contacts that are highly interested in your brand, you have a resource that you can turn to over and over again. With this list, you then have a better chance of bringing back customers who were on the fence and generating more return customers.
A common form of list building is asking your site visitors to subscribe to your newsletter or for product updates. The visitor enters their email address and you add it to your list. You then use some email marketing software to regularly contact the people on this list and turn them into customers.
Finally, if you want to take things offline, consider running a pop-up shop. A pop-up shop is a temporary store where you can sell your products, interact with customers, and gain valuable insights. A common form of a pop-up store is the kiosks you see at your local mall, but there are many other examples.
For instance, that beauty products company could set up a small shop inside a local spa or salon, allowing them to get great foot traffic from their targeted demographics. If you'd like to learn more about how to run your own pop-up store, this guide can help you out.
You Don't Have to Spend a Fortune to Create a Fortune
For many marketing strategies, a little bit of investment goes a long way. Rather than spending thousands of dollars on a television ad, you could spend a fraction of that on list building and get even better results. Take the time to explore each of the strategies listed above and see what it would cost you to try out this strategy on your brand. You'll likely find that for a small investment you can get a big return.